查詢結果分析
來源資料
頁籤選單縮合
題名 | 房地產仲介市場賣方訂價與成交價和銷售期間關係之研究=List Price, Transaction Price, and Duration of the Real Estate Market in Taiwan |
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作 者 | 李春長; 張金鶚; | 書刊名 | 經濟論文 |
卷期 | 24:4 1996.12[民85.12] |
頁次 | 頁591-616 |
分類號 | 554.89 |
關鍵詞 | 賣方折扣率底線; 時間相依性; 搜尋成本; 銷售期間; 委託期間; Minimum discount rate; Search costs; Marketing duration; Listing price; Duration of endorsement; |
語文 | 中文(Chinese) |
中文摘要 | 本文從搜尋理論的觀點來研究訂價與成交價和銷售期的關係。我們從賣方決定訂價之後,買方會依據訂價要求折扣率,而賣方也會決定一願意給買方的最小折扣率的角度出發,來建構房屋搜尋模型。由理論得知,賣方折扣率底線愈大,則預期銷售期間愈長;銷售期間愈長,則預期賣方折扣率底線愈低;搜尋成本愈大,則預期賣方折扣率底線愈小;買方要求折扣率分配的平均數愈大,則預期賣方折扣率底線愈大。在實證研究上,利用信義房屋仲介公司所提供的資料(1990-1993)以銷售期間和訂價相對於成交供的比例為應變數,採用聯立方程式的方式來估計分析:第一、訂價與成交價比例愈大,顯現賣方折扣率底線過大,則銷售期間愈長;第二、銷售期間愈長,則賣方折扣率底線愈小,顯現訂價與成交價的比例愈大,亦即驗證銷售期問是否具有正的時間相依性;第三、委託期間愈長,則銷售期間愈長;第四、空屋相較於租賃房屋和自用房屋,其機會成本較大,所以空屋的折扣率底線較小,顯現訂價與成交價比例較大。實證結果發現上述幾項論點皆獲得驗證與支持。 |
英文摘要 | This paper employs search theory to study the relationships between the list price, the transaction price, and marketing duration in the Taiwan's real estate market. Theoretically, a buyer uses a set of criteria together with the listing price to develop an offer which is based on a (guest) minimum discount rate guideline form the listing price to determine a price that will be acceptable to the seller. We attempt to describe the impact of pricing strategies (seller's minimum discount rate) and marketing duration by incorporating a minimum discount rate in a search model. The derived search model indicates the presence of a positive relationship between the minimum discount rate and marketing duration; an inverse relationship between marketing duration and the minimum discount rate; an inverse relationship between searching costs and the minimum discount rate; and a positive relationship between the buyer's average discount rate of the distribution function and the minimum discount rate. The study uses data collected during 1990-1993 and provided by Hsin Yi Realty Co., with the dependent variables being the marketing duration and the ratio of the listing price to the transaction price. A simultaneous equation is developed and used to analyze the following hypotheses: first, the higher the ratio the listing price is against the transaction price, the longer it takes to reach the marketing duration; secondly, the longer it takes to reach the marketing duration, the higher the ratio of the listing price is against the transaction price; thirdly, the longer the period of consignment, the longer it takes to reach the marketing duration; and lastly, if the seller is not in a hurry to sell, then the marketing duration becomes longer. Our empirical findings verify and support all the above started hypotheses. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。