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題 名 | 臺鐵連續假期尖峰旅客偏好模式之建立--以西幹線為例=Establishing a Holiday Peak Railroad Travellers' Preference Model Using the Taiwan Westcoast Trunk Line as an Example |
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作 者 | 周永暉; | 書刊名 | 運輸計劃 |
卷 期 | 27:2 1998.06[民87.06] |
頁 次 | 頁279-314 |
分類號 | 557.248 |
關鍵詞 | 鐵路; 假期尖峰; 旅客偏好模式; 效用函數; 需求分析; Railroad; Holiday peak; Travellers' preference models; Utility function; Demand analysis; |
語 文 | 中文(Chinese) |
中文摘要 | 鑑於臺鐵假期尖峰旅客需求強度甚高,惟其強度受旅次長度不同而有所差異,為 能有效反映旅客需求,乃運用市場區隔理論,將旅客群依長、中、短途運程作差異化策略, 以為調節列車運輸服務之依據。本文先探討臺鐵連續假期高級列車旅客需求特性,並參酌國 外文獻構建旅客偏好模式,經選取旅行時間差距、發車時間與有無座位服務作為效用函數決 策變數, 就民國 86 年青年節與清明節兩次連續假期進行問卷調查,復以 GCM 模式執行校 估與檢定,計有二十七個不同車種不同運程之旅客需求偏好選擇模式,最後再進行敏感度分 析。本研究結果顯示不同距離的運輸情境組合,可以明顯區隔各車種乘客偏好,尤其在中長 途運程旅客對列車行駛時間、座位與列車品牌均具有偏好特性。本文期以旅客假期尖峰需求 偏好模式之建立,作為臺鐵假期營運計畫與旅客期望間的重要媒介,以供臺鐵研擬連續假期 旅客疏運策略及列車規劃之重要參考。 |
英文摘要 | In Taiwan, railroad has an extremely high demand during holiday peak periods. The traffic pattern in holidays, such as time of demand and average travel distance, are very different from that of the normal days. In order to develop a better train schedule for holiday travelers, this paper first determined the train passengers' preference pattern from the historical booking data of Taiwan Railway Administration (TRA). Based on the concept of market separation, the railroad's passenger market during long-weekend holidays was divided into three different categories according to the distance of travel. Passengers in each category are assumed to have different demand characteristics. Different traveling time, differnet departure time, and the availability of seat are used as the three basic factors to develop the decision function for travellers in each category. Questionnaire surveys were conducted on passengers in selected train stations during two holiday periods in 1997. The general choice model (GCM) was used to analyze the responses. Twenty-seven models for three different classes of train service and three different market sectors were calibrated. Sensitive analyses were also performed on the preference models developed in this study. The results indicated that passengers in different market segments have significant different preferences with respect to service characteristics. For example, medium- and long- distance passengers are more sensitive to the change of travelling time, the availability of seat, and the class of service than short distance passengers. It is hoped that the passenger preference models can be used as a useful tool for TRA to plan and improve the train scheduling in holidays and to better utilize its facilities as well. |
本系統中英文摘要資訊取自各篇刊載內容。