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| 題 名 | 產品生命週期與價格戰略=Product Life Cycle and Pricing Strategy |
|---|---|
| 作 者 | 苗德進; | 書刊名 | 德明學報 |
| 卷 期 | 11 1996.03[民85.03] |
| 頁 次 | 頁49-58 |
| 分類號 | 553.5 |
| 關鍵詞 | 產品生命週期; 引進期; 成長期; 成熟期; 衰退期; 價格; 訂價; Product life cycle; Intrduction stage; Growth stage; Maturity stage; Decline stage; Price; Pricing; |
| 語 文 | 中文(Chinese) |
| 中文摘要 | 任何企業要生存下去就必須推出新產品。每項產品都有其生命週期,典型的產品生命週期是呈現S型,並有四個明顯不同的階段。價格是有力的競爭工具。本文是在闡釋於各階段廠商所應採行的訂價策略以立於不敗之地。 |
| 英文摘要 | Any business firm has to develop and launch the new product, if it wants to exist. Each product will exhibit a life cycle. The typical product life Cycle is S-shaped and is marked by four distinct different Stages Price is apowerful competitive tool. This article is to explain the pricing strategy for the company should be taken in each stage, therefore, it can win. |
本系統中英文摘要資訊取自各篇刊載內容。