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題名 | 海外投資環境之評估--以電子電器業廠商對中國大陸之評估為例 |
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作者姓名(中文) | 陳梁軒; 賀德崇; | 書刊名 | 交大管理學報 |
卷期 | 15:2 1995.12[民84.12] |
頁次 | 頁107-127 |
分類號 | 563.52 |
關鍵詞 | 評估模式; 整合函數; 模糊集合理論; 階層式之決策架構; 主觀判斷; Evaluation model; Aggregation function; Fuzzy set methods; Hierarchical decision-making structure; Subjective judgment; |
語文 | 中文(Chinese) |
中文摘要 | 本文主要利用模糊集合理論之資訊整合函數(加權綜合平均模式與γ-模式),作為海外投資環境之評估模式,將投資者對某一投資地點之主觀的滿意度透過階層式之決策架構加以整合,最後獲得整體評估變數之綜合滿意度評估值。而為獲得最佳之模式,本研究根據Krishnapuram與Lee (1992A, B)所提之方法,透過對已投資廠商之評估結果作訓練,以決定模式所需之權數與參數。本文以電子電器業廠商對中國大陸之評估為例,來說明此評估方法。 |
英文摘要 | This paper uses information aggregation functions, mainly weighted generalized means and model, in fuzzy set methods as the evaluation models for overseas investment environments. The models can aggregate an investor's subjective degrees of satisfaction for some investment environment being evaluated through a hierarchical decision-making structure and finally can produce an overall degree of satisfaction. In order to obtain the optimal models, this study employs the approach, developed by Krishnapuram and Lee (1992A, B), to determine the necessary weights and parameters by training the data that are provided by experienced investors. As an evaluation case, a survey research of evaluating the Mainland China by electrical and electronic appliance industry is used to illustrate the proposed approach. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。