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題 名 | 技術環境、策略配合對經營績效影響之研究 |
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作 者 | 呂鴻德; 翟寶達; | 書刊名 | 中原學報 |
卷 期 | 23:2 1995.04[民84.04] |
頁 次 | 頁1-11 |
分類號 | 494 |
關鍵詞 | 技術環境; 策略配合; 經營績效; Strategic fit; Technology strategy; Technological environment; Competitive strategy; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究旨在從策略類型配合的觀點,實證其與績效之關係,為求研究之完臻,特引入技術環境為系絡變數,探討其對上述策略與策略配合群之影響,俾提供國內企業擬定競爭策略與技術策略之參考,茲將重要實證結論摘述於后:(一)採差異化競爭策略者,即重視產品與形象差異化及效率者,其市場績效,以及技術績效構面中之技術目標達成度、具相對的技術創新優勢、產品創新對成本降低之影響及製程創新對成本降低之影響等,均達顯著差異,且優於採成本領導策略者;(二)採技術領導策略者,即具備較積極之技術態勢、重視產品創新與製程創新者,其市場績效,以及技術績效構面中之技術目標達成度、具相對的技術創新優勢及製程創新對成本降低之影響等,均達顯著差異,且優於採技術追隨策略者;(三)探討技術環境對策略與策略配合群經營績效之交互效果,僅發現當採產品創新自由度對技術環境分群時,對策略配合群之技術績教產生交互效果,其餘則可能因監視器與個人電腦同屬資訊電子產業,彼此資訊流通與互動頻繁,且廠商可透過對策略之選擇而降低環境之影響;因此,交互教果不顯著。 |
英文摘要 | The study provides a structural framework for empirical research into the relationship between a business firm's typology of competitive strategy and technology strategy, in the context of its technology environment. The findings of this study can be summarized as below: (1).From competitive strategy point of view, performance of firms addressing a mix of differentiation and cost leadership is significantly better than the ones addressing cost leadership only. (2). From technology strategy point of view, performance of firms with comparatively leadership is significantly better than the ones with fol1owership. (3). The empirical result does not support the hypothesis which assuming technology environment being as context variable has significant interactive impact on the relationship between strategies, strategic fits and performance. Possibly the reason is though the nature of personal computer and display monitor comes with different degree of product innovation freedom, Somehow they still belong to the similar technology environment. |
本系統中英文摘要資訊取自各篇刊載內容。