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題 名 | 酬賞誘因對農民郵寄問卷回收率之影響 |
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作 者 | 李賢德; | 書刊名 | 高雄區農業改良場研究彙報 |
卷 期 | 5:2 1994.07[民83.07] |
頁 次 | 頁44-55 |
分類號 | 430.36 |
關鍵詞 | 郵寄問卷法; 回收率; 酬賞誘因; 物質誘因; Reward incentive; Physical incentive; Returningr atio; Mailed questionnaires; |
語 文 | 中文(Chinese) |
中文摘要 | 提高郵寄問卷回收率總是困擾有關人員,尤其在社會階級較低的農民,其適用性更受限制。故本文乃於76年舉辦高屏地區核心農民之〞高雄區農業推廣簡訊讀者通訊調查〞之問卷表中,印刷四種卷首問候詞,各增加不同酬賞誘因之設計,分別四種處理:Ⅰ、回函意見將作為本刊改進之參考;Ⅱ、除作為改進參考外,並為繼續贈送本刊之依據;Ⅲ、除作為改進參考外,並贈送精美禮物,但數量有限;Ⅳ、除作為改進參考外,並贈送精美禮物,且為今後繼續贈送本刊之依據。 寄出樣本數,4種處理各為2,165份,而回收率則差異很大,處理Ⅰ~處理Ⅳ依次為4.80%、6.98%、10.84%、10.25%。其中,以酬賞誘因〞贈送精美禮物〞之處理Ⅲ、Ⅳ回收率最高,而單獨採用酬賞誘因〞回函意見作為本刊改進之參考〞的處理Ⅰ,其回收率最低,與其他處理比較,差距很大。故建議在提高農民郵寄問卷回收率方面,應注重酬賞誘因之應用,而〞物質誘因〞之處理,在精美與貴重程度上,是個不可忽視的因素。 |
英文摘要 | The purposes of this research were to discover the effects of reward incentives with farmers' returning ratio by mailed questionnaires. In this research, 3 variables were added:A-responding suggestions would be served as the reference of improvement for Kaohsiung District Agricultural Extension Journal (KDAEJ), B-sending KDAEJ continuously by the lists of returning questionnaires, C-giving an exquisite gift back. There were 4 treatments designed: I, variable A; II, variable A and variable B; III, variable A and variable C; IV, variable A,variable B, and variable C, respectively. Average returning ratio were 4.80%, 6.98%, 10.86%, 10.25% for I~IV treatments respectively. Results showed that the reward incentives raised the returning ratio, and variable C, giving an exquisite gift back, effected especially. It was evaluated that the physical incentive was recommended with the application of returning ratio to farmers' mailed questionnaires. |
本系統中英文摘要資訊取自各篇刊載內容。