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題 名 | Consumer Behavior/Marketing And Its Impact On Product Quality And Industrial Design=消費者行為對產品品質與工業設計之影響 |
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作 者 | 陳振甫; | 書刊名 | 明志工專學報 |
卷 期 | 25 1993.05[民82.05] |
頁 次 | 頁227-237 |
分類號 | 494.56 |
關鍵詞 | 工業設計; 行為; 品質; 消費者; 產品; |
語 文 | 英文(English) |
中文摘要 | 在產品開發的過程中,工業設計對定義出消費者需求及慾望之研究能有相當之貢獻。在此研究中,作者藉由消費者對產品之視覺上及操作上之品質要心進行其喜好及認知上之測試,並探出了一個概念的產品品質模式。此外,在消費者行為研究中,區分出特定及一般的產品品質要項,可供工業設計師參考及運用。對公司管理人員亦提出了一些建議,以共同設計出具有高品質的產品。最後,在產品品質評估的架構中,整合了不同的專業,例如,工業設計、市場行銷及製造工程。 |
英文摘要 | In the product development process, industrial design can contribute to the research process of identifying consumer wants and needs. A conceptual product quality model is formulated based on the findings of the exploratory research combining consumer preference and perception with visual and operational function determinants of product quality. Moreover, guidelines are established for industrial designers who contribute to product quality that is categorical and universal dimensions within consumer behavior research. Several recommendations for corporate management during the research process are given. This study also provides a comprehensive structure of product quality assessment, which integrates several different disciplines such as industrial design, marketing, and engineering. |
本系統中英文摘要資訊取自各篇刊載內容。