頁籤選單縮合
題 名 | 組織因素與個體創造傾向之相關研究﹣﹣以廣告公司創意部門為例 |
---|---|
作 者 | 李宗沅; | 書刊名 | 應用心理學報 |
卷 期 | 1 1992.05[民81.05] |
頁 次 | 頁177-190 |
分類號 | 171.456 |
關鍵詞 | 因素; 個體; 組織; 部門; 創造; 創意; 傾向; 廣告; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究的目的主要在於探討:組織成員創造傾向與組織環境因素之間的關係。本 研究的受試為 191 位來自 27 家廣告公司創意部門的人員。 本研究所得到的結果如下:( 1 )問題解決行為創造傾向:以工作挑戰性最能解釋之。 ( 2 )個人性格創造傾向:成長 與發展、工作挑戰性、工作責任性三者能正向解釋之,而平行溝通滿意度則能負向解釋之。 ( 3 )工作態度創造傾向:以工作挑戰性最能解釋之。( 4 )人際關係創造傾向:工作責 任性能正向解釋之,而成長與發展能負向解釋。 ( 5 )自我知覺檢覈創造傾向:以結構式 領導、成長與發展、工作責任性能正向解釋之, 而平行溝通滿意度則能負向解釋之。 ( 6 )個人價值觀創造傾向:以關懷式領導、工作挑戰性及昇遷激勵最能解釋。 ( 7 )個人興 趣創造傾向:以工作責任性能正向解釋,而上行溝通滿意度則能負向解釋之。 ( 8 )總創 造傾向:以成長與發展、工作挑戰性及工作責任性最能正向解釋之。 |
英文摘要 | The purpose of this research is to investigate the relationship between organizational factors and individual creative tendency. 191 subjects were chosen for this study. They come from the creative department of 27 advertising companies. A regression analysis indicated that (a) "Challenging work" has a significant association with creative tendency of problem-solving, (b) "Growth and development", "Challenging work" and "Responsibility" has a positive association with creative personality, and "Lateral communication satisfaction" has a negative association with creative personality, (c) "Challenging work" has a postive association with creative tendency of work attitude, (d) "Responsibility" has a postive association with creative tendency of interpersonal relationship, and "Growth and development" has a negative association with creative tendency of interpersonal relationship, (e) "Structural leadership style", "Growth and development", and "Responsibility" has a positive association with creative self-perception, and "Lateral communication satisfaction" has a negative assocation with creative self-perception, (f) "Considerate leadership style", "Challenging work", "Promotion" has a postive association with creative tendency of value orientation, (g) "Responsibility" has a postive association with creative interest, and "Upward communication satisfaction" has a negative association with creative interest, (h) "Growth and development", "Chellenging work", "Responsibility" has a postive association with total creative tendency. The findings were discussed and future research directions also suggested. |
本系統中英文摘要資訊取自各篇刊載內容。