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| 題 名 | 整合性策略管理系統之分析與運用--以金門酒廠為例=An Analysis and Application of an Integrated Strategic Management System: A Case Study of Kinmen Distillery |
|---|---|
| 作 者 | 張煒澤; 楊惟任; | 書刊名 | 科際整合月刊 |
| 卷 期 | 11:3 2026.03[民115.03] |
| 頁 次 | 頁28-53 |
| 分類號 | 496.34 |
| 關鍵詞 | 金門酒廠; SWOT分析; 平衡計分卡; 聯合分析法; 消費者偏好; Kinmen Distillery; SWOT analysis; Balanced scorecard; Conjoint analysis; Consumer preferences; |
| 語 文 | 中文(Chinese) |
| 中文摘要 | 臺灣酒類市場近年來正面臨深刻且快速的結構性變革,隨著全球化與消費文化多元化的推進,以及進口洋酒的大量湧入,加上本土消費者偏好的急遽轉變,使傳統酒廠在市場定位、產品策略與營運模式上承受前所未有的挑戰,在此背景下,本文旨在透過研究一套整合性的策略管理系統,以提升及並強化金門酒廠在市場競爭力,並增加營運效益,確保金門酒廠在激烈競爭環境中能永續經營與發展。而本文研究方法採取多元且互補之研究工具,包括SWOT分析、聯合分析法(Conjoint Analysis)以及平衡計分卡(Balanced Scorecard, BSC)等方法,不僅從理論層面探討策略管理系統的建構邏輯,並結合金門酒廠作為實際案例,以驗證策略工具整合後的應用可行性與實務價值。本文建構出一套兼具操作性、可衡量性與實務參考價值的策略管理框架,不僅能協助金門酒廠優化策略規劃流程,也可供其他酒廠在面對市場轉型與競爭壓力時作為參考,進而提升產業整體競爭力與永續發展能力。 |
| 英文摘要 | In recent years, Taiwan's alcoholic beverage market has experienced profound and rapid structural changes. With the advancement of globalization, the diversification of consumer culture, the large-scale influx of imported spirits, and significant shifts in domestic consumer preferences, traditional distilleries are facing unprecedented challenges in terms of market positioning, product strategy, and operational models. Against this background, this study aims to develop an integrated strategic management system to enhance and strengthen the market competitiveness of Kinmen Distillery, improve operational performance, and ensure its sustainable operation and long-term development in an increasingly competitive environment. This study adopts multiple complementary research methods, including SWOT analysis, Conjoint Analysis, and the Balanced Scorecard (BSC). By examining the conceptual framework and logic of strategic management system construction from a theoretical perspective and applying Kinmen Distillery as a case study, this research evaluates the feasibility and practical value of integrating these strategic management tools. The study proposes a strategic management framework that is operational, measurable, and of practical reference value. This framework not only assists Kinmen Distillery in optimizing its strategic planning processes, but also provides a valuable reference for other distilleries facing market transformation and competitive pressures, thereby contributing to enhanced overall industry competitiveness and sustainable development. |
本系統中英文摘要資訊取自各篇刊載內容。