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| 題 名 | 體驗經濟對臨場感與持續使用意願影響關係之研究--以虛擬滑雪模擬器為例=A Study on the Relationships among the Experience Economy, the Sense of Presence, and the Continued Use Intention: Taking a Virtual Ski Simulator as an Example |
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| 作 者 | 王雅瑩; | 書刊名 | 休閒運動健康評論 |
| 卷 期 | 15:1 2026.03[民115.03] |
| 頁 次 | 頁1-15 |
| 分類號 | 312.8 |
| 關鍵詞 | 體驗經濟; 臨場感; 持續使用意願; 虛擬實境; Experience economy; Presence; Continuance intention; Virtual reality; |
| 語 文 | 中文(Chinese) |
| DOI | 10.29503/RLSH.202603_15(1).0001 |
| 中文摘要 | 本研究以探討虛擬滑雪模擬器使用者之體驗經濟、臨場感及持續使用意願之間的影響關係為研究主題,並探討臨場感之中介效果。透過問卷調查蒐集192份有效問卷資料,採用LISREL 8.52軟體求解所建構的線性結構方程式,研究結果如下:1.體驗經濟對臨場感有正向影響關係,其中以娛樂體驗為最高,其次為逃脫體驗。2.體驗經濟和臨場感對持續使用意願都有正向影響關係。3.臨場感是體驗經濟影響持續使用意願的重要中介變數。4.本研究所建立線性結構方程式對臨場感及持續使用意願都有很高的預測能力。 |
| 英文摘要 | This study investigates the relationships among the experience economy, presence, and users' continuance intention toward a virtual skiing simulator, with particular attention to the mediating role of presence. Based on 192 valid survey responses analyzed using structural equation modeling with LISREL 8.52, the results indicate that: 1. The experience economy positively influences presence, with entertainment experience having the strongest effect, followed by escapist experience.; 2. Both the experience economy and presence positively affect continuance intention.; 3. Presence serves as a critical mediator between the experience economy and continuance intention; 4. The proposed structural model demonstrates strong predictive power for both presence and continuance intention. |
本系統中英文摘要資訊取自各篇刊載內容。