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| 題 名 | Internal Marketing, Job Satisfaction, and Happiness among Fitness Clubs Employees: Do Service Orientation and Gender Differences Matter?=運動健身俱樂部員工內部行銷、工作滿意與幸福感關係之探討:員工服務導向與性別之調節效果 |
|---|---|
| 作 者 | 黃美珠; 周子敬; 鍾承坤; | 書刊名 | 臺灣體育運動管理學報 |
| 卷 期 | 25:2 2025.12[民114.12] |
| 頁 次 | 頁115-148 |
| 分類號 | 494.3 |
| 關鍵詞 | 內部行銷; 工作滿意度; 服務導向; 主觀幸福感; 資源保存理論; Internal marketing; Job satisfaction; Service orientation; Subjective well-being; Conservation of resources theory; |
| 語 文 | 英文(English) |
| DOI | 10.6547/tassm.202512_25(2).0006 |
| 中文摘要 | 健身產業經營者日益重視員工福祉,透過創造一個支持性的工作環境,促進工作滿意與員工快樂,平衡工作與生活。目的:本研究目的在於探討運動健身俱樂部員工內部行銷、工作滿意和主觀幸福感之關係以及工作滿意之中介效果,並探討員工服務導向及性別是否得以調節變項間之關係。方法:本研究透過立意抽樣的方式進行,以國內一家健身業者所連鎖經營的8個健身中心318位員工為研究對象,分析採用偏最小平方法結構方程模式進行假設檢定。結果:研究結果顯示內部行銷與工作滿意有正向關聯存在,工作滿意與員工主觀幸福感有正向關聯存在,工作滿意扮演著完全中介的角色;服務導向在內部行銷與工作滿意間無顯著調節效果,服務導向可顯著調節工作滿意與主觀幸福感間的關係。另以不同性別員工之多群體測量恆等性分析達到部份恆等性,多群組分析結果顯示,男性與女性員工在服務導向對於工作滿意及主觀幸福感間調節效果有顯著不同。結論:,健身俱樂部的內部行銷措施不僅可以促進員工工作滿意及員工快樂、促進工作與生活平衡。健身產業經營者應瞭解如何建立良好的工作環境形成資源陣列通道,在職場的工作中為了滿足工作所需的資源及準備未來可能消耗的資源,更能藉由原先擁有的個人服務導向之個人資源經由獲取螺旋獲取資源,促使個人工作表現與組織發展。員工服務導向及性別對於內部行銷、工作滿意與主觀幸福感的調節效果可知,健身俱樂部須根據員工異質性,據以提供資源滿足員工需求。本研究發現有助於理論建構及實務上的應用。創新性:1.本研究發現可彌補改善運動產業員工福祉研究之不足,有利於理論之建構。2.本研究發現可提供國內運動健身俱樂部人力資源管理方面之實務建議。3.本研究運用PLS-SEM探討變項關係,有利於研究理論及模型建構。 |
| 英文摘要 | The mechanism by which the work domain contributes to the happiness of employees is an important question for fitness service providers and one that concerns their employees' well-being. Purpose: This study aimed to investigate how internal marketing practices affect subjective well-being and the mediating and moderating roles of job satisfaction and service orientation, respectively. This study also examined the moderating role of gender differences in the hypothesized relationships. Methods: In this study, a cross-sectional design and self-administered questionnaires were used to collect data from employees of 8 fitness clubs in Taiwan. A partial least square-structural equation modeling approach was applied for parameter estimation, hypothesis testing, and model construction. Results: The results indicate that internal marketing practices were positively associated with job satisfaction. Job satisfaction was positively associated with subjective well-being, and job satisfaction fully mediated the relationship between internal marketing practices and SWB. In addition, the results showed a moderating effect of service orientation on the relationship between job satisfaction and SWB. However, there was no moderating effect of service orientation on the relationship between internal marketing and job satisfaction. A measurement invariance test was performed, and partial measurement invariance was established, ensuring the equivalence of data between genders before performing multigroup analysis. The results of multigroup analysis showed significant differences in the moderating effect of service orientation on the relationship between job satisfaction and SWB between the groups of men and women. Conclusion: The findings of this study have theoretical contributions and practical implications. The study findings suggest that internal marketing practices play an essential role in shaping employees' lives at work and exert an influence that extends beyond their work lives. Furthermore, job resources, such as internal marketing practices acting as resources caravan passages, when effectively combined with personal resources, such as service orientation, can lead to upward spirals and resource gains for both employees and their workplace communities. The results of moderating effect analysis showed that fitness clubs should be aware of potential heterogeneity among their employees in the relationships between service orientation, job satisfaction, and SWB and therefore should tailor job resources accordingly. Originality/value: 1. This study bridges the research gap to illuminate how to attain and improve the well-being of fitness clubs' employees. 2. The findings of this study have important managerial implications in the human resource management of fitness clubs in Taiwan. 3. This study tests the hypothesized relationships in PLS-SEM, a method with a high degree of statistical power to develop a research theory and model. |
本系統中英文摘要資訊取自各篇刊載內容。