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| 題 名 | 從日本地方創生戰略看新公眾外交的實踐=Analyzing the Practice of New Public Diplomacy from the Perspective of Japan's Regional Revitalization Strategy |
|---|---|
| 作 者 | 林盈秀; | 書刊名 | 全球政治評論 |
| 卷 期 | 90 2025.04[民114.04] |
| 頁 次 | 頁125-149 |
| 分類號 | 578.31 |
| 關鍵詞 | 公共外交; 新公眾外交; 地方創生; 日本; Public diplomacy; New public diplomacy; Regional revitalization; Japan; |
| 語 文 | 中文(Chinese) |
| 中文摘要 | 地方創生戰略最早於 2014 年由日本政府提出,細究其運作,不僅包 含對內的公共政策,亦同時展現新公眾外交的特性:無論發動主體、操作 方式、欲達成效果皆更趨多元;唯一不變的是,縱其可能有外溢效益,但 接受客體始終為目標對象的外國公眾。外國公眾作為地方創生戰略中的一 個角色,將依其與地方之關係做更細的劃分與應對,期待能使原本不具關 係的外國公眾由交流人口持續轉變為關係人口、定居人口。又以新公眾外 交作為地方創生戰略之操作工具,將能使之更具成效與效率,觀察實際運 行,除提供有效的政策連結與支持,善用文化資源與符號意象,重視包 裝、行銷、媒體混合,及直接與外國公眾對話與創造連結等皆為其特色。 |
| 英文摘要 | The Regional Revitalization Strategy was originally proposed by the Japanese government in 2014. Upon closely examining its operation, it not only includes domestic public policies but also reveals the characteristics of new public diplomacy: regardless of the initiating entity, operational methods, or desired outcomes, all tend to be more diverse. The only constant is that, despite potential spillover benefits, the target audience remains foreign publics. As part of the regional revitalization strategy, foreign publics are categorized and addressed according to their relationship with the region, with the expectation that originally unrelated foreign publics can gradually convert from being exchange populations to relationship populations and ultimately settled populations. By using new public diplomacy as an operational tool for the regional revitalization strategy, it can be more effective and efficient. Observing its practical operation, it features providing effective policy connections and support, utilizing cultural resources and symbolic imagery, emphasizing packaging, marketing, media mix, and directly engaging and creating connections with foreign publics. |
本系統中英文摘要資訊取自各篇刊載內容。