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| 題 名 | 保養品的品牌音譯與命名趨勢=Brand Transliteration and Naming Trends in Skincare Products |
|---|---|
| 作 者 | 林曉輿; | 書刊名 | 南開學報 |
| 卷 期 | 21:2 2024.12[民113.12] |
| 頁 次 | 頁1-11 |
| 分類號 | 489.12 |
| 關鍵詞 | 保養品命名; 語音變化; 命名詞彙; 命名及廣告修辭; Taiwanese skincare brand naming; Phonetic changes; Naming vocabulary; Naming and advertising rhetoric; |
| 語 文 | 中文(Chinese) |
| 中文摘要 | 臺灣保養品的品牌日趨發達,在保養品的品牌命名中可見其品牌理念及美學觀念,本 文將分析保養品的品牌命名的方向探析品牌理念,研究方向分為四大要素,品牌語音的變 化、品牌命名詞彙、品牌命名修辭及廣告修辭、品牌命名詞彙結構,從這些方向中探討品 牌對於保養產品的理念及故事,透過這些分析中探究臺灣保養品的品牌趨勢及文化。 |
| 英文摘要 | Taiwanese skincare brands are increasingly flourishing, and the naming of these brands often reflects their underlying concepts. This paper aims to analyze the direction of brand naming in the skincare industry to explore the associated brand concepts. The research focuses on four key elements: changes in brand phonetics, vocabulary used in brand names, rhetorical devices in brand naming and advertising, and the structural composition of brand names. Through these directions, the study investigates the ideas and stories that brands convey about their products. Additionally, this analysis provides insights into the trends and culture of Taiwanese skincare brands. |
本系統中英文摘要資訊取自各篇刊載內容。