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| 題 名 | 旅遊者行為的空間分析:野柳地質公園的個案=Spatial Analysis of Tourist Behavior: A Case Study in Yehliu GeoPark |
|---|---|
| 作 者 | 林孟龍; 劉瓊嬬; | 書刊名 | 真理觀光學報 |
| 卷 期 | 20 2024.12[民113.12] |
| 頁 次 | 頁31-45 |
| 分類號 | 992.3 |
| 關鍵詞 | 旅遊者; 空間分析; 地理資訊技術; 旅遊者行為; 野柳地質公園; Tourist ; Spatial analysis; Geographic information techniques; Tourist behavior; Yehliu GeoPark; |
| 語 文 | 中文(Chinese) |
| DOI | 10.6438/TOJT.202412_(20).0003 |
| 中文摘要 | 野柳地質公園作為台灣重要的旅遊景點,其旅遊者行為的空間分析對於提升管理效能至關重要。本研究以野柳地質公園為案例,使用GPS軌跡記錄器與問卷共同作為資料收集工具,探討旅遊者的空間行為特性與熱門景點偏好。研究方法包括資料前處理、描述性統計分析與景點頻度分析,利用GIS技術分析(網格分析與景點分析),分別計算旅遊者的累計頻度與停留時間。結果顯示,旅遊者主要來自臺灣(56.14%),其次為大陸(15.93%)與馬來西亞(11.49%),以16-30歲年輕族群(50.13%)與單人或小團體(47.00%)為主。景點分析顯示,第一區與第二區的熱門景點(如女王頭、燭台岩)有較長的停留時間(平均1.452至0.66分鐘),而第三區因距離與地形因素停留時間較短。在野柳地質公園的景點獨特性與拍照需求會顯著影響旅遊者行為,並建議管理單位提昇第一區與第二區的人流管理,且優化第三區旅遊設施配置與步道條件,以提升整體旅遊體驗、空間利用效率與旅遊安全。 |
| 英文摘要 | Yehliu Geopark, as one of Taiwan's major tourist attractions, required spatial analysis of visitor behavior to enhance management efficiency. This study examined Yehliu Geopark as a case study, employing GPS trajectory recorders and questionnaires as data collection tools to investigate tourists' spatial behavior patterns and preferences for popular attractions. The research methods included data preprocessing, descriptive statistical analysis, and attraction frequency analysis. Geographic Information System (GIS) techniques, specifically grid analysis and attraction analysis, were utilized to calculate tourists' cumulative visit frequency and dwell time. The results indicated that the majority of visitors originate from Taiwan (56.14%), followed by Mainland China (15.93%) and Malaysia (11.49%). The primary demographic consists of young individuals aged 16-30 (50.13%), with a predominance of solo travelers or small groups (47.00%). The attraction analysis reveals that popular sites in Zones 1 and 2, such as the Queen's Head and Candlestick Rock, exhibit longer dwell times (ranging from an average of 1.452 to 0.66 minutes), whereas Zone 3 demonstrated shorter dwell times due to distance and topographical factors. The uniqueness of Yehliu Geopark's attractions and the demand for photography significantly influence visitor behavior. The results recommended that park management enhance crowd control measures in Zones 1 and 2 while optimizing infrastructure and trail conditions in Zone 3. These improvements would contribute to an enhanced overall visitor experience, improved spatial utilization efficiency, and increased tourism safety. |
本系統中英文摘要資訊取自各篇刊載內容。