頁籤選單縮合
| 題 名 | 以文化商品探討文化因素及價值觀對消費者期望與認知之研究=A Study on Consumer Expectations and Perceptions of Cultural Factors and Values through Cultural Commodities |
|---|---|
| 作 者 | 王強強; | 書刊名 | 育達科大學報 |
| 卷 期 | 52 2024.06[民113.06] |
| 頁 次 | 頁1-27 |
| 分類號 | 496.34 |
| 關鍵詞 | 文化層次; 產品設計需求面; 文化商品屬性; 價值觀; 消費者期望與認知; Cultural level; Product design demand side; Cultural product attributes; Values; Consumer expectations and perceptions; |
| 語 文 | 中文(Chinese) |
| 中文摘要 | 文化創意商品是結合文化商品和文化服務,必然在實用性、經濟性、美觀性和創新性上要做到完美結合。研究方法採用問卷調查法並利用網路問卷,自2022年8月20日至2022年9月30日進行正式問卷的發放,正式取樣數為376份,經回收扣除無效問卷5份,剩餘371份有效問卷進行後續分析。研究發現,文化層次對文化商品的價值觀具有顯著正向預測力;產品設計需求面對文化商品的價值觀具有顯著正向預測力;文化商品屬性對文化商品的價值觀具有顯著正向預測力;文化層次、價值觀、產品設計需求面、文化商品屬性分別對消費者期望與認知具有顯著正向預測力。設計師所挹注的符號或是元素,需要能夠符合外形層次、行為層次與心理層次的感動,才有有效提升消費者期望與認知。 |
| 英文摘要 | Cultural and creative commodities include cultural products and cultural services, which are the products that the commodities were increasingly discovered. A successful good product must be a perfect combination of practicality, economy, aesthetics and innovation. However, different cultural goods may be due to different cultural levels; or product design requirements; or cultural product attributes; or the purpose formed by the values was different then ultimately hoped to meet consumer expectations and perceptions. The study explored consumer expectations and perceptions from the perspective of cultural factors and values. Using online questionnaires, formal questionnaires were be distributed from August 20, 2022 to September 30, 2022. The number of formal samples was 376. After recycling, 5 invalid questionnaires were deducted, and the remaining 371 valid questionnaires be used for follow-up analysis. The study found, The H1 cultural level had significant positive predictive power on the values of cultural commodities; H2 product design requirements had significant positive predictive power in the face of cultural commodity values; H3 cultural product attributes had significant positive predictive power on the values of cultural commodities; H4 cultural level had significant positive predictive power on consumer expectations and perceptions; H5 values had significant positive predictive power on consumer expectations and perceptions; H6 product design requirements had significant positive predictive power in the face of consumer expectations and perceptions; H7 cultural product attributes had significant positive predictive power on consumer expectations and perceptions. Therefore, the symbols or elements that designers inject need to be able to conform to the emotional level of appearance, behavior and psychology, so as to effectively enhance consumer expectations and perceptions. |
本系統中英文摘要資訊取自各篇刊載內容。