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| 題 名 | 股市散戶投資人小說類別偏好與投資行為之研究=A Study on the Relationship between Novels Preference and Investment Behavior of Individual Investors in Stock Market |
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| 作 者 | 張宮熊; 劉彥佑; 林柏蒼; 邱潤曦; 吳一宣; 夏焯豪; | 書刊名 | 青年企業管理評論 |
| 卷 期 | 2017特刊 2017[民106] |
| 頁 次 | 頁97-113 |
| 分類號 | 563.52 |
| 關鍵詞 | 小說類別偏好; 投資性格; 投資行為; 錯置效果; 居住地區; Novels preference; Investment styles; Investment behavior; Disposition effect; Region; |
| 語 文 | 中文(Chinese) |
| 中文摘要 | 本文主要在探討小說類別偏好(武俠小說、推理小說、穿越小說、歷史小說、言情與青春小說、 冒險與科幻小說)和投資行為偏誤之關聯性,以了解人們的小說類別偏好和投資行為議題進行研究;過 去文獻研究,得知「行為財務學」揭露人類是有限理性的事實,並經由實證結果,人對於報酬與風險 可能隨態度情境而有不同之變化,研究結果亦發現,心理層面影響確實對市場報酬投資效益具顯著關 係。 本研究以散戶投資人的不同投資風格與投資行為(過度自信、心理帳戶、從眾行為、選擇性注意、 避免後悔)、錯置效果(小賺大賠、交易頻繁、停利持損)之間的關係。本研究以三個區域(台灣地 區、港澳地區、星馬地區)之散戶投資人為研究對象,以發放網路問卷方式進行量化研究探討其中之 差異,藉由基本統計分析、因素分析、集群分析、單因子 ANOVA 檢定(LSD 分析)、卡方檢定分析, 證實小說類別偏好、人口統計變數、交易統計變數及投資風格對投資行為偏誤及錯置效果具顯著性; 研究結果有助於投資人檢視自己小說類別偏好相對應的投資風格以及其所產生之投資行為偏誤所導致的錯置效果,並作為評估自身進行投資時所需注意的事項,創造更好的投資績效。 |
| 英文摘要 | In this thesis,we try to understand people’s mental and behavior by discussing the relationship between novels preference and investment behavior of individual investors in stock market ; base on behavioral finance studies,we found that humans would change their attitude of risk and return when the environment is different ; on the other side,research on investment psychology also indicates that psychological effects of market returns on investment benefits are significantly related. In this thesis,we study the relationship between novels preference and investment behavior of individual investors in stock market by issuing questionnaires on the internet across three different region(Taiwan, HongKong&Macau,Singapore&Malaysia) using basic statistics analysis,factor analysis,cluster analysis, analysis of variance ANOVA test and Chi-square test.The result shows that the correlation between novels preference, population and trading variables,investment styles were significant which leads to specific investment bias and disposition effect. We hope the result can help investors to review their own novels preference corresponding to the investment style which cause investment bias and disposition effect as a measure of their personal investing bias,creating a better investment performance. |
本系統中英文摘要資訊取自各篇刊載內容。