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題名 | 關係品質、知覺風險與產品涉入對人身保險商品再購意願之影響=The Effects of Relationship Quality, Perceived Risk and Product Involvement on Repurchase Intention of the Life Insurance Products |
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作 者 | 曾柏融; 林玉娟; | 書刊名 | 保險專刊 |
卷期 | 40:1 2024.03[民113.03] |
頁次 | 頁29-65 |
分類號 | 563.74 |
關鍵詞 | 人身保險; 再購意願; 產品涉入; 關係品質; 承諾; 信任; Life insurance; Repurchase intention; Relationship quality; Perceived risk; Product involvement; Commitment; |
語文 | 中文(Chinese) |