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題名 | 從CSR到CSiR:企業不負社會責任的概念初探與媒體關注=From CSR to CSiR: A Preliminary Study on the Concept of Corporate Social Irresponsibility and Media Attention |
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作 者 | 楊意菁; | 書刊名 | 臺灣傳播學刊 |
卷期 | 44 2023.12[民112.12] |
頁次 | 頁217-259 |
分類號 | 490.15 |
關鍵詞 | 企業不負社會責任; 企業社會責任; 媒體關注; 槪念探討; Corporate social irresponsibility; Corporate social responsibility; Media attention; Concept discussion; |
語文 | 中文(Chinese) |
DOI引用網址 | 10.6195/TJOC.202312_44.0005 |
中文摘要 | CSiR 是一個新興的研究主題,本研究採用媒體報導量分析,探討 媒體對於 CSiR 的關注程度,並採用焦點團體訪談進行 CSiR 槪念初探。 媒體關注度方面,長達 11 年的五家平面媒體總共搜出 841 則新聞量, 整體關注度並不高,2019 年為新聞報導量最多之年份。至於 CSiR 的 槪念歸納如下:(1)CSiR 是一個新穎的槪念。(2)CSiR 實務上傾向於 同時存在的交互體槪念。(3)違反道德卽為 CSiR。(4)CSiR 應從企業 從事 CSR 的動機與結果加以判斷。(5)企業危機卽為 CSiR,且須視危 機發生的原因判斷之。 |
英文摘要 | Corporate social irresponsibility (CSiR) is an emerging research topic that remains to be fully developed into an academic theory. In this study, we performed a quantitative analysis of media coverage to evaluate media attention on CSiR. Focus group interviews were conducted for a preliminary exploration of the concept of CSiR. Regarding media attention on the topic, 841 news reports were published in five print media outlets over an 11-year period. The highest media coverage of CSiR occurred in 2019. Our findings regarding CSiR can be summarized as follows: (1) CSiR was a new concept for the interviewees. (2) CSiR involves coexistence (or orthogonality) in practice. (3) CSiR is an ethical violation. (4) CSiR should be judged with consideration of the motivations and outcomes of enterprises engaging in CSR. (5) CSiR is a form of crisis and thus must be judged on the basis of the cause of the crisis. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。