查詢結果分析
來源資料
頁籤選單縮合
題 名 | 新聞專業與商業邏輯的矛盾--企管與新聞訓練對報業經營認知的影響=The Conflict Between Journalism Ethics and Business Profit--How the Education of Journalism and Business Influence on the Opinions of Newspaper Management |
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作 者 | 張文強; | 書刊名 | 民意研究季刊 |
卷 期 | 202 1997.10[民86.10] |
頁 次 | 頁87-112 |
分類號 | 898 |
關鍵詞 | 報業管理; 新聞專業; 企業社會責任; 新聞倫理; Newspaper management; Journalism professionalism; Corporation social responsibility; Journalism ethics; |
語 文 | 中文(Chinese) |
中文摘要 | 從傳統新聞專業觀點來看,一般管理者與其採用的經營管理方式會為報業帶來許 多負面的影響。這些未曾受過新聞訓練的管理者,並不了解新聞專業,也無法體會報業做為 社會分器的重要性,當他們接管報社,會以利潤做為所有決策的唯一考量,不顧新聞專業與 使命。因此,將造成新聞內容娛樂化,意見自由市場受損,傷害新聞工作自主的情形。但本 研究卻發現上述觀點似乎並不正確,研究結果發現,受新聞專業訓練與企管訓練的兩組大學 生,對於報業經營的認知幾乎沒有差距,在一般情形下,絕大多數受試者都更為尊重新聞專 業,但在與報社生存有關的情境下,多數受試者則會轉向支持利潤。 |
英文摘要 | From the perspective of traditional journalism, the managers and their management skills will have negative influence on newspers. These managers do not understand what is journalism and the responsibility of newspapers as public service.Therefore, they will run newspaper based on only profit regardless of journalism norms.The newspaper as info-tainment is prevailing. Public opinion market is de- stroyed and the independence of journalist is intervened. However,this research cannot prove above statements and critics. We found the two groups of subjects majoring in journalism and man- agement have the similiar opinions on newspaper management.Under normal circumstance, the majority of two groups think that journalism is much more important than profit.But when it comes to the survival crisis of the newspaper,they will give priority to profit and give journalism up. |
本系統中英文摘要資訊取自各篇刊載內容。