頁籤選單縮合
題名 | 2022杭州亞運對運動產業之拉力與推力=Impact of the 2022 Hangzhou Asian Games on the Sports Industry |
---|---|
作者姓名(中文) | 劉承勛; 陳美燕; | 書刊名 | 國民體育季刊 |
卷期 | 52:4=216 2023.12[民112.12] |
頁次 | 頁43-46+96 |
關鍵詞 | 2022杭州亞運; 運動產業; 運動賽事; 經濟效益; |
語文 | 中文(Chinese) |
中文摘要 | 大型運動賽事舉辦對於城市都具有刺激消費、 推拉經濟的作用,不僅能夠推進賽事門票、體 育用品、周邊紀念品等銷售收入,還可拉動 住宿、餐飲、旅遊、文化、娛樂等相關產業增 長。但是,大型賽事對舉辦城市的經濟發展階 段不同,經濟結構和經濟規模也有所差異,因 此其帶動產業經濟的程度以及賽事之後的影響 也各不相同。本文之目的在以杭州亞運為例, 探究運動賽事帶動產業之拉力與推力經濟效 益,並提出相關運動行銷與管理之策略建議。 |
英文摘要 | The hosting of large-scale sports events stim- ulates consumption and boosts economic activities within cities, promoting revenue through ticket sales, sports goods and pe- ripheral souvenirs. Additionally, it also drives growth in related industries such as accom- modation, dining, tourism, culture and en- tertainment. However, the economic impact of hosting such events varies depending on developmental stages, economic structures, and the scale of the city. Therefore, the de- gree to which these events drive industrial economies and their impacts on the local economy also differ. This paper aims to ex- plore the driving forces and economic bene- fits of sports events on industries, using the Hangzhou Asian Games as reference, and further proposes strategic recommendations for sports marketing and management. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。