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題名 | 人格特質、社會資本、創造力對社企創業意圖之影響=The Impact of Personal Traits, Creativity and Social Capital to Social-entrepreneurial Intentions |
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作 者 | 龔玫菱; 王俊豪; | 書刊名 | 傳播與發展學報 |
卷期 | 34 2017.12[民106.12] |
頁次 | 頁79-105 |
分類號 | 490.15 |
關鍵詞 | 人格特質; 社會企業; 社會資本; 創造力; 創業意圖; 農業學生; Personality trait; Social enterprise; Social capital; Creativity; Entrepreneurial intention; Agricultural student; |
語文 | 中文(Chinese) |
DOI引用網址 | 10.6544/JCD.201712_(34).0004 |
中文摘要 | 運用社會企業模式創造經濟發展與改善社會問題已成為各國農業發展重要手段之一。青年農民為農業社會企業發展的重要力量,農學院學生相較於非學農青年具備較多創立農業社會企業之社會資本,且研究發現人格特質、社會資本、創造力(簡稱PSC)皆可能影響創業意圖,目前缺乏整合PSC等理論探討農業學生創立農社企之創業意圖的實證分析。本研究針對臺灣農學院學生以立意抽樣與滾雪球方式收集404份有效樣本進行分析。研究發現顯著影響社會企業創業準備的因素為高度開放經驗、低度和諧特質、實用性創造力及凝聚性社會資本,且創造力之原創性對社會企業創業信念有顯著的影響。本研究貢獻為剖析臺灣農學院學生特質及分析影響創立農社企的人格特質與點出其顯著特徵。 |
英文摘要 | To develop agricultural-based social enterprises, young farmers are an important force. For such enterprises, agricultural students have more social capital than those who are non agristudents. Such gains are reflective of previous studies concerning the importance of personality traits, social capital, and creativity (PSC). Yet, there is a lack of theories such as the PSC integration one. Also, based on a sample of the aforesaid agricultural students, lacking is an empirical analysis of the entrepreneurial intentions of agricultural students to establish agricultural social enterprises. This study analyses the respective agricultural developments in Taiwan. For statistical analyses, collected-via means of intentional sampling and snowballing-were 404 valid samples. The main purpose is to analyse the trait and characteristics of Taiwanese agriculture students by PSC model, and analyse student's social enterprises' entrepreneurial intentions. We found that the originality and creativeness of college students have significant impacts on the entrepreneurship beliefs of social enterprises. Factors that significantly affect the entrepreneurship preparation of social enterprises include the: high degree of openness, low harmony, practical creativity, and cohesion. Thus, evaluated is how personality traits affect the establishment of agricultural cooperatives among Taiwanese agricultural college students. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。