頁籤選單縮合
題名 | A Framework for Analytical CRM Assessments Challenges and Recommendations= |
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作者 | Maruthi Rohit Ayyagari; |
期刊 | International Journal of Information, Business and Management |
出版日期 | 20210500 |
卷期 | 13:2 2021.05[民110.05] |
頁次 | 頁108-121 |
分類號 | 496.7 |
語文 | eng |
關鍵詞 | Customer relationship management; CRM; Analytical CRM; CRM implementation; Data mining; Decision making; |