頁籤選單縮合
題 名 | A Framework for Analytical CRM Assessments Challenges and Recommendations |
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作 者 | Maruthi Rohit Ayyagari; | 書刊名 | International Journal of Information, Business and Management |
卷 期 | 13:2 2021.05[民110.05] |
頁 次 | 頁108-121 |
分類號 | 496.7 |
關鍵詞 | Customer relationship management; CRM; Analytical CRM; CRM implementation; Data mining; Decision making; |
語 文 | 英文(English) |