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| 題 名 | The Cases Study of Indonesian Start up Business: With Problem Solving Method Approach=印尼新創企業個案研究:問題解決模式 |
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| 作 者 | Teguh Sidharta So; Wan Ping Tai; Elton Liu; Teguh Sidharta So; Elton Liu; Wan Ping Tai; | 書刊名 | 全球商業經營管理學報 |
| 卷 期 | 11 2019.09[民108.09] |
| 頁 次 | 頁95-107 |
| 分類號 | 553.9 |
| 關鍵詞 | 電子商務; 印尼啟動條件; 東南亞數字經濟; E-commerce; Indonesia start-up condition; Southeast Asia digital economy; |
| 語 文 | 英文(English) |
| 中文摘要 | 在數字時代,許多初創企業已經開始出現,但只有少數在台灣和印度尼西亞開辦初創企業的公司或組織能夠生存並獲利。創業發展目前是台灣和印度尼西亞的熱門話題。許多初創公司獲得資金並嘗試使用技術提供更好的解決方案。例如,人工智能初創公司Appier在2017年中期從軟銀集團和其他投資者那裡獲得了3300萬美元的C系列資金,以加速其產品開發,從而簡化廣告優化流程。擴大到印度尼西亞和東南亞其他國家是台灣初創企業擴大市場的可能步驟。儘管這對台灣公司來說是一個可能的步驟,但台灣人對印度尼西亞初創企業的新聞和市場狀況的研究仍然很少。為什麼一家初創企業真正成功地建立自己的業務,而其他初創企業卻失敗並放棄了?啟動失敗的一些原因包括缺乏合適的消費者,無法找到合適的商業模式,高水平的競爭,大量的資金需求,不太穩固的團隊,來自企業本身的想法,以及錯誤時間,還有很多其他人。因此,我們需要進行分析,找出哪些因素會影響初創企業的生存和發展,特別是在印度尼西亞。這項研究將介紹幾家在印度尼西亞表現良好的初創公司。預計這項研究的結果將能夠找出幾家初創企業的成功因素。希望在東南亞,尤其是印度尼西亞,未來幾年將出現更多的台灣初創企業。台灣在電子商務發展方面是一個穩定的市場,因此與日本和中國等鄰國相比,對數字營銷的需求有限,市場規模較小。大多數台灣初創企業選擇轉身,並決定將東南亞作為首要任務。 |
| 英文摘要 | In the digital era, many start-ups have started to emerge, but only a few companies or organizations that develop start-ups in Taiwan and Indonesia are able to survive and make a profit. Start-up development is currently a popular topic for Taiwan and Indonesia. Many start-up companies get funding and try to provide better solutions with the use of technology. For example, AI start-up Appier has received $ 33 million in C series funding from Softbank Group and other investors in mid-2017 to accelerate its product development to simplify the advertising optimization process. Expansion to Indonesia and other countries in Southeast Asia is a possible step that Taiwanese start-ups will take to expand their markets. Although this is a possible step for Taiwanese companies, there is still very little research conducted by Taiwanese about the news and market conditions of Indonesia's Start-ups. Why does a start-up really succeed in building its business while other start-ups fail and give up? Some of the reasons for failing a start-up include the absence of the right consumer, unable to find a suitable business model, high level of competition, large funding needs, a less solid team, ideas from the business itself, and also the wrong time, And many others. Therefore, we need an analysis to find out what factors influence a start-up can survive and develop, especially in Indonesia. This study will present several start-up companies that have performed well in Indonesia. The results of this study are expected to be able to find out what are the success factors of that several start-ups. Hopefully, in Southeast Asia, especially Indonesia, more Taiwanese start-ups will emerge in the coming years. Taiwan is a stable market in terms of e-commerce development, so the demand for digital marketing is limited and the market size is small compared to neighboring countries such as Japan and China. Most Taiwanese start-ups chose to turn around and decided to target Southeast Asia as the first priority. |
本系統中英文摘要資訊取自各篇刊載內容。