頁籤選單縮合
題名 | 蜂蜜品牌創新策略之研究=A Study on Innovation for Honey Brands |
---|---|
作者姓名(中文) | 王鈺琪; 趙樹人; 熊秀蘭; | 書刊名 | 南亞學報 |
卷期 | 36 2016.12[民105.12] |
頁次 | 頁228-254 |
分類號 | 438.7 |
關鍵詞 | 蜂蜜品牌; 品牌設計; 創新; 蜂農; Honey brand; Brand design; Innovation; Beekeeper; |
語文 | 中文(Chinese) |
中文摘要 | 台灣蜂蜜因為天氣變化因素產量減少,進口蜂蜜的競爭加上假蜂蜜事件頻傳,消費者無法放心購買,蜂農的經營越來越困難。從蜂農立場出發了解目前的蜂蜜市場,採用質量並重研究方法,探討未來蜂蜜品牌的建構及包裝創新模式。整理研究結果有以下發現:(1) 商品的品質為首選考量。(2) 凸顯出蜂蜜特色才是幫蜂蜜包裝的重要因素。(3) 設計不只有侷限在平面視覺,而是要全面的幫助產業經營。 |
英文摘要 | The pure Taiwan honey market was imitated by Climate Change.There are many imported honey and adulterated honey existing.Consumers can’t be assured purchase.It results in adversely affecting the Taiwan beekeepers. Thinking over positively in beekeeper’s viewpoint to know Taiwan honey market.The researchers should emphasize both quality and quantity of research methods.This study mainly discusses the future of honey brand building and new packaging applications.Several conclusions derived from this research are as follows.First, consumers will value more on the quality.Second, highlight the honey features of package will also be the top issue.Third, Design is not limited to graphic visual, but to give a direction for a better business model path. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。