查詢結果分析
來源資料
相關文獻
- 遊憩涉入與服務保證對重遊意願之影響:以民營觀光遊樂業為例
- 迺夜市!觀光夜市之目的地意象、觀光吸引力、遊憩涉入對滿意度與重遊意願之影響
- 新世紀服務品質概念--無條件服務保證帶動滿滿商機
- 遊憩區遊客忠誠度影響因素之比較研究
- 以地理區隔的觀點探討重要性-績效程度分析法--以烏來遊憩區為例
- 環境衝擊知覺、遊憩體驗與重遊意願關係之研究--以南仁山森林生態保護區為例
- 不同類型遊客的遊憩動機與滿意度對重遊意願之關聯性分析--以渡假型休閒農場為例
- 宗教旅遊動機、滿意度與重遊意願關係之研究--以鹿港天后宮為例
- 來澎自助旅遊者海洋島嶼觀光意象、體驗品質、可回憶性與重遊意願之研究
- 飲食文化與觀光客重遊意願關係之研究--以客家飲食為例
頁籤選單縮合
題名 | 遊憩涉入與服務保證對重遊意願之影響:以民營觀光遊樂業為例=Impacts of Recreation Involvement and Service Guarantee on Revisit Intention: Based on the Private Tourism Recreation Industry |
---|---|
作者 | 郭嘉珍; | 書刊名 | 大仁學報 |
卷期 | 49 2016.09[民105.09] |
頁次 | 頁109-132 |
分類號 | 992.2 |
關鍵詞 | 遊憩涉入; 服務保證; 重遊意願; 觀光遊樂業; Recreation involvement; Service guarantee; Revisit intention; Tourism recreation industry; |
語文 | 中文(Chinese) |
中文摘要 | 本研究旨在探討遊憩涉入與服務保證對重遊意願產生何種影響,及服務保證對遊憩涉入與重遊意願間之干擾效果,以補足先前研究缺口。本研究採用問卷調查法,以分層抽樣方式針對2015 年國內前五大民營觀光戶外遊樂業者之遊客進行調查,總共回收有效問卷750 份。經由複迴歸分析驗證各研究假說,研究結果發現遊憩涉入(含吸引力、自我表現、生活型態中心性)對重遊意願有正向顯著影響。此外,服務保證(含完全滿意保證、特定保證、綜合保證)對重遊意願有正向顯著影響。另外,服務保證會增強遊憩涉入與重遊意願間關係。最後,本研究提出管理意涵與建議。 |
英文摘要 | To bridge the gap of past studies, this research aims to explore the impacts of recreation involvement and service guarantee on revisit intention and the moderating effects of service guarantee on recreation involvement and revisit intention. This research adopts stratified sampling and collects questionnaires from 2010 Taiwan top five private tourism recreation company’s tourists. Totally 750 respondents of samples have been collected. By implementing the multiple regression analysis to verify each hypothesis, this research found that recreation involvement (i.e. attraction, self expression and centrality of lifestyle) has significantly positive impact on revisit intention. In addition, service guarantee (i.e. full satisfaction guarantee, specific guarantee and combined guarantee) also has significantly positive impact on revisit intention. Furthermore, the moderating effects of service guarantee increases the relationship between recreation involvement and revisit intention. Finally, based management implications of the research findings, some suggestions were discussed. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。