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題 名 | 來澎自助旅遊者海洋島嶼觀光意象、體驗品質、可回憶性與重遊意願之研究=The Study of Tourism Image, Experience Quality, Memorability and Revisiting Willingness for Marine Island of Independent Travelers in Penghu |
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作 者 | 徐瓊信; 陳榮文; 呂瓊葉; 曾譯賢; | 書刊名 | 島嶼觀光研究 |
卷 期 | 5:4 2012.12[民101.12] |
頁 次 | 頁64-87 |
分類號 | 992.014 |
關鍵詞 | 自助旅遊者; 觀光意象; 體驗品質; 可回憶性; 重遊意願; Backpacker; Tourists image; Experience quality; Memorability; Revisiting willingness; |
語 文 | 中文(Chinese) |
中文摘要 | 自助旅遊強調獨立、自主與彈性、自我挑戰與體驗,探索未知的世界,因此,自助旅遊已成為新興的旅遊模式。本研究是要探討自助旅遊者島嶼旅遊之觀光意象、體驗品質、可回憶性與重遊意願間之影響關係,以瞭解自助旅遊者的需求和期望,作為產業經營管理改善旅遊環境之參考,達到體驗、探險、生態與永續的旅遊環境。本研究以來澎自助旅遊者為研究對象,採立意抽樣方法,共發放550份問卷,扣除填答不完整及一致性之問卷,共回收有效問卷506份。所蒐集之資料以SPSS 18.0進行描述性統計,以探索性因素分析、驗證性因素分析、T檢定、皮爾森積差相關、典型相關及多元逐步迴歸法進行資料分析。研究結果顯示,自助旅遊者之觀光意象與體驗品質、可回憶性具有顯著正向的關係;自助旅遊者之觀光意象與重遊意願之間具有顯著正向的影響;體驗品質會在自助旅遊者的心中留下程度不一的可回憶性;可回憶性會顯著地影響未來的重遊意願;而體驗品質亦會直接正向影響重遊意願。最後依研究結果,對產業及後續研究者提出建言。 |
英文摘要 | Independent travel emphasis independent, autonomous, elasticity, challenge and experience to explore the unknown world. Thus, independent travel has become a new style of travel pattern. The purpose of this paper to inquire into influence of between destination images, experience qualities, memorability and intentions of travelers' in island travel which in order to comprehend independent travelers' remands and expectation as to provide the reference of leisure industry management to improve and arrival to an experience, adventure, ecological of the sustainable travel environment. The study subjects were Penghu independent travelers and carried out using the purpose sampling method, for a total of 550 samples, with a total of 506 valid questionnaires received. The collected data used SPSS 18.0 for descriptive statistical analysis, validity and reliability analysis, Exploratory Factor Analysis, Confirmation Factor Analysis, T-test, Pearson Correlation Analysis, Stepwise Multiple Regression. The results show independent tourists of tourism images between the experience qualities and memorability were positive significant relationship; independent tourists of tourism images and behavioral intention were positive significant relationship; quality experience in the minds of independent tourists can leave memories of varying degrees; memorability will be significant influence behavioral intention; whereas, the quality experience also can be directly positive influence behavioral intention. Finally, according to the result provide to relation suggestion. |
本系統中英文摘要資訊取自各篇刊載內容。