查詢結果分析
相關文獻
- 品牌認知、人際影響、消費需求與自行車升級購買意願相關之探討
- 試用品之品牌知名度及試用量與品牌認知、品牌態度及購買意願的關係--以資生堂、盛香堂潔面乳為例
- 消費者對圖書出版品牌認知與影響之研究
- 山寨手機消費者行為研究--再購買意願之觀點
- Exploring the Advertising Effect of Enterprise-Sponsored LINE Stickers
- 產品涉入度高低對品牌延伸效果差異分析
- 多媒體電腦產品開發之感性特質的研究
- 茶類飲料電視廣告對消費者購買行為影響之研究
- The Impacts of Women's Knowledge about the Nutritional Value of Seafood Products on Seafood Purchase Intention in Taiwan
- 原品牌及延伸產品認知對於品牌延伸購買意願之影響
頁籤選單縮合
題 名 | 品牌認知、人際影響、消費需求與自行車升級購買意願相關之探討=An Investigation on the Correlation between Brand Cognition, Interpersonal Influence, Consumer Demand and Bicycle Purchase Intention |
---|---|
作 者 | 李志峰; 楊世達; | 書刊名 | 運動與遊憩研究 |
卷 期 | 10:3 2016.03[民105.03] |
頁 次 | 頁116-128 |
分類號 | 496.34 |
關鍵詞 | 品牌認知; 人際影響; 消費者需求; 購買意願; Brand cognition; Interpersonal influence; Consumer demand; Purchase intention; |
語 文 | 中文(Chinese) |
中文摘要 | 自行車節能、減碳又可健身的特質,使得單車活動近年來在台灣已經成為假日休閒運動主要項目之一。因此,本研究針對高雄地區自行車騎士進行調查,探討品牌認知、人際影響與消費者需求與自行車升級購買意願的相關性。有效回收樣本253份資料,經統計分析發現:一、品牌認知與自行車升級購買意願有顯著之正相關。二、人際影響與自行車升級購買意願有顯著之正相關。三、消費者需求與自行車升級購買意願有顯著之正相關。根據研究結果,筆者亦提出相關建議給予後續研究以及自行車行銷從業人員做為參考。 |
英文摘要 | The features of energy conservation, emission reduction and health of biking activities have already made it one of the primary leisure sports recently in Taiwan. Therefore, researchers surveyed bikers in Kaohsiung to investigate the correlation of brand cognition, interpersonal influence and consumer demand on consumer purchase intention. The statistics data on 253 samples revealed that: (1) There was positive correlation between brand cognition and consumer purchase intention. (2) There was positive correlation between interpersonal influence and consumer purchase intention. (3) There was positive correlation between consumer demand and consumer purchase intention. According to the results, the researchers presented some suggestions for the following research and bicycle marketing salesmen. |
本系統中英文摘要資訊取自各篇刊載內容。