頁籤選單縮合
題名 | 企業公民、議題溝通與公眾認知:以企業網站倡議氣候變遷議題為例=Corporate Citizenship, Issue Communication and Public Perception: An Example of Corporate Websites and Issue Advocacy of Climate Change |
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作者 | 楊意菁; Yang, Yie-jing; |
期刊 | 廣告學研究 |
出版日期 | 20150700 |
卷期 | 42 2015.07[民104.07] |
頁次 | 頁95-132 |
分類號 | 555.4 |
語文 | chi |
關鍵詞 | 公眾認知; 企業公民; 企業網站; 氣候變遷; 議題倡議; Corporate citizenship; Corporate websites; Climate change; Issue advocacy; Public perception; |