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| 題 名 | 318學運帶動的媒體革命--夾腳拖與iPad網路直播模式的反思=A Media Revolution Driven by 318 Student Movement: Reflecting on the Live Broadcasting Mode Established by Students with Flip-Flops and iPad |
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| 作 者 | 孔令信; | 書刊名 | 傳播研究與實踐 |
| 卷 期 | 6:1 2016.01[民105.01] |
| 頁 次 | 頁229-250 |
| 專 輯 | 太陽花與占中運動的媒介與運動 |
| 分類號 | 541.83 |
| 關鍵詞 | 318學運; 928占中行動; 網路直播; 媒體整合; 數位匯流; 318 student movement; Hong Kong Occupy Central movement; Internet live-mode broadcasting; Media integration; Digital convergence; |
| 語 文 | 中文(Chinese) |
| 中文摘要 | 318學運在公民運動開啟新里程碑,更開啟了媒體革命,由學生打造的夾腳拖與iPad直播模式,提供了傳統媒體尋求轉型最佳參考。928香港占中行動,同樣運用網路直播、結合社群媒體產生更大的連結與互動,將抗議傳播至全球,產生更巨大的影響力,也開創新的公民運動模式。學生運用網路直播、募資平臺與O2O三大數位科技,成功地完成數位匯流與媒體整合。退潮之後,這三大數位科技不斷地被實驗與複製,產生不少商機與媒體新經營模式。傳統媒體尋求轉型,更是紛紛強化數位的經營,顯見未來這場媒體革命最終將決戰戰場還是在數位。 |
| 英文摘要 | As the 318 student movement reached a new milestone in the Taiwanese civil activism, the movement also led to a media revolution where the students wearing flipflops using iPad also enabled a live-mode broadcasting revolution, which epitomizes the transformation from traditional mainstream media. During Hong Kong Occupy Central movement, using similar Internet live broadcasting, students employed the social media afforded with greater connections and interactions, spreading their protest across the world, causing more influence, and also opening up a new pattern of citizen movement. By applying the Internet live broadcasting, fund-raising platform and O2O digital technology, the students successfully accomplished digital convergence and media integration. After the departure from the Legislative Yuan, these three digital technologies continue to be replicated by a number of experiments, generate lucrative business opportunities and formulate new media business models. The implications suggest that the future of media competition still lies in the digital. |
本系統中英文摘要資訊取自各篇刊載內容。