查詢結果分析
來源資料
相關文獻
- The Relationships among Destination Image, Perceived Quality, Emotional Place Attachment, Tourist Satisfaction, and Post-visiting Behavior Intentions
- 自我意象一致性、情感性地方依附、旅遊滿意度與未來行為意圖關係之研究
- 銀髮族觀光客之來源國意象、目的地意象、旅遊服務品質與旅遊滿意度之研究
- 老街目的地意象差異對旅遊滿意度與行為意圖之影響--旅遊前與旅遊後意象差異
- 航空客運業知覺品質與其前因變項之分析
- 知覺品質與參考價格對消費者知覺價值與購買意願之影響
- 產品資訊、參考價格與知覺品質對消費者行為之影響
- 以設計為主導之全面品質經營體系--以品牌行銷之服飾業為例
- 灰關聯分析應用於旅遊滿意度評估之研究
- 保證品質信號發射理論之消費者面實證
頁籤選單縮合
題 名 | The Relationships among Destination Image, Perceived Quality, Emotional Place Attachment, Tourist Satisfaction, and Post-visiting Behavior Intentions=目的地意象、知覺品質、情感性地方依附、旅遊滿意度和遊後行為意圖關係之研究 |
---|---|
作 者 | 蔡進發; | 書刊名 | 行銷評論 |
卷 期 | 12:4 2015.冬[民104.冬] |
頁 次 | 頁455-479 |
分類號 | 992.014 |
關鍵詞 | 目的地意象; 知覺品質; 情感性地方依附; 旅遊滿意度; 遊後行為意圖; Destination image; Perceived quality; Emotional place attachment; Tourist satisfaction; Post-visiting behavior intentions; |
語 文 | 英文(English) |
中文摘要 | 不同於以往的研究,本研究藉由將情感性地方依附加入「意象-品質-滿意度-購後行為」的典範,因而提出一個更加具整合性的遊後行為意圖模型。本研究在旅遊的背景下,使用結構方程模式來檢驗模型中兩兩變數之間的關係。結果指出,此一兼具認知與情感成份的遊後行為意圖新模型可以與實證資料配適良好。與認知有關的路徑「目的地意象-知覺品質-旅遊滿意度-遊後行為意圖」是顯著的;與情感有關的路徑「目的地意象-情感性地方依附-旅遊滿意度-遊後行為意圖」也是顯著的。 |
英文摘要 | Differing from the previous studies, this study proposes a more integrated post-visiting behavior model by including emotional place attachment into the "image-quality-satisfaction-post-purchase behavior" paradigm. The structural relationships between the variables are examined using a structural equation modeling (SEM) approach in a travel-related context. The results show that the new post-visiting behavior intentions model, which consists of both cognition and emotion components, gives an adequate fit to the data. The cognitive path "destination image-perceived quality-tourist satisfaction-post-visiting behavior intentions" related to the post-visiting behavior intentions is also evident. The emotional path "destination image-emotional place attachment-tourist satisfaction-post-visiting behavior intentions" related to the post-visiting behavior intentions is also evident. |
本系統中英文摘要資訊取自各篇刊載內容。