頁籤選單縮合
| 題 名 | 限量促銷後之促銷對知覺促銷公平與品牌態度的影響=The Effects of Promotion after Restrictive Sales Promotion (RSP) on Perceived Promotion Fairness and Brand Attitude |
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| 作 者 | 陳薇薇; 李曉青; | 書刊名 | 亞太經濟管理評論 |
| 卷 期 | 18:2 2015.03[民104.03] |
| 頁 次 | 頁65-85 |
| 分類號 | 496.5 |
| 關鍵詞 | 限量促銷; 訊息與行為不一致; 知覺促銷公平; 負面情緒; 品牌態度; 促銷組合; 時間壓力; Restrictive sales promotion; Information-behavior inconsistency; Perceived promotion fairness; Negative emotions; Brand attitude; Promotion bundle; Time pressure; |
| 語 文 | 中文(Chinese) |