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題名 | 中高齡婦女穿著形態之研究--以45~65歲婦女為例=A Study on Wearing Style for Middle-aged and Senior Feminine--A Case Study of Women Aged 45~65 in Kaohsiung City |
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作者 | 邱魏津; 林嬌春; | 書刊名 | 紡織綜合研究期刊 |
卷期 | 25:3 2015.07[民104.07] |
頁次 | 頁16-23 |
分類號 | 424.23 |
關鍵詞 | 中高齡婦女; 穿著形態; 服裝客製化; 電腦輔助設計; 體驗互動; In elderly women; Dressed in shape; Clothing customization; Computer-aided design; Interactive experience; |
語文 | 中文(Chinese) |
中文摘要 | 本研究旨在探討中高齡族群婦女是否因體型因素或市場缺乏具吸引力之服飾商品,進而影響其購買意願,同時進一步探討,服裝業界是否與時俱進,生產以中高齡婦女需求為市場導向的產品。根據研究分析,中高齡婦女習慣以服裝來展現自我形象,彰顯其社會地位。因此,中高齡婦女對於服裝款式的選擇、色彩嗜好、外在穿著服飾呈現得體與否,以及是否影響其心理層面、受社會影響的程度,為確實能夠深入了解中高齡女性之需求為本研究擬探討之重點。本研究透過觀察法,以市場訪調方式進行拍照取樣,進行分析,再客製化樣品與實際穿著體驗進行整理。並將客製化商品,透過電腦輔助設計,搭配不同材質、色彩,進行中高齡婦女之喜好度調查。研究結果顯示,以日常生活觀察的方式蒐集資料,確實能夠深入解中高齡女性對穿著服飾的想法,運用於實務創作。另外,搭配電腦輔助設計,讓實務創作之作品呈現豐富的多樣性,提升中高齡女性對於服飾客製化的認知。而實務創作之作品,更於受訪者及研究者之間扮演重要角色,引發受訪者對客製化量身訂做之服飾提供更豐富的回饋。 |
英文摘要 | The purpose of this research is mainly focus on whether purchasing behaviors of middle-aged and senior feminine will be influenced by the body size, there were no attractive costumes on the market or not. Further more, we still step forward to look whether Clothing industry changes with times to provide market-oriented products or not. According to the analysis of this research, middle-aged and senior feminine who tend to show their disposition and social status by their wearing style. On account of that, their preference of styles, colors, fitted or not, mental reasons and social influences are also important issues that will be discussed in this research. The observational method were used to do market investigation. after the analysis of data from market investigation, customized products and practical fitting trial would be taken. Then, customized products will accompanied with different materials and colors by computational aided design to do the investigation of customer preference. Results of this research shows that observational methods can help us to realize the need of middle aged and senior feminine and the product will shows versatile styles with computational aided design. Furthermore, innovations of customized products plays an important role between the investigator and candidates that candidates will provide much more feedback on customized products. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。