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題 名 | Dynamic Capabilities in Value Chain Management: The Case of Merida=動態能力在價值鏈管理上的應用:以美利達為例 |
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作 者 | 賴明弘; | 書刊名 | 中科大學報 |
卷 期 | 1:1 2014.12[民103.12] |
頁 次 | 頁49-66 |
分類號 | 494 |
關鍵詞 | 動態能力; 價值鏈管理; 感應變動能力; 捕捉商機能力; 組織變革能力; Dynamic capabilities; Value chain management; Sensing capability; Seizing capability; Transforming capability; |
語 文 | 英文(English) |
中文摘要 | 本研究為質性研究,聚焦於探討動態能力在價值鏈管理上之應用。本研究應用Teece動態能力觀點,以自行車產業生態為研究範疇,探討美利達如何管理其感應變動能力、捕捉商機能力、組織變革能力。選定美利達為標竿個案,採用的研究方法為個案研究法。研究問題是探討台灣製造導向企業如何及為何使用動態能力進行價值鏈管理以維持與建構核心能力並同時擺脫核心僵固性。研究結果顯示美利達感應變動能力之基礎為:引導內部研發與選擇新技術的流程、吸收引進外來科技的流程、吸收引進供應商和互補品生產商的創新的流程、確認目標市場區隔、不斷變化的客戶需求和客戶創新的流程。美利達捕捉商機能力之基礎為:勾勒出客戶解決方案與經營模式、選擇外圍企業、管理互補品與控制整合平臺、選擇決策遵循準則、建構忠誠與承諾。美利達組織變革能力之基礎為:分權與組織解構、共創、統領、知識累積、分享、擴散。 |
英文摘要 | This qualitative research explores the application of dynamic capability to the field of value chain management. Using the dynamic capability perspective proposed by Teece in 2007, this case study focuses on the bicycle business ecosystem and chooses Merida as our case. The research question is to explore how and why dynamic capabilities can help Taiwanese production oriented enterprises in sustaining and building core competences while keeping away from core stickiness. The results show that the sustainable comparative advantages of Merida are based on its sensing capabilities, seizing capabilities, and transforming capabilities. Management architecture and organizational processes of Merida match well with those proposed by the dynamic capability perspective. Analytical system and capabilities support Merida to learn and to sense, filter, shape, and calibrate opportunities. Merida's enterprise structures, procedures, designs and incentives facilitate the seizing of opportunities. Continuous alignment and realignment of specific tangible and intangible assets prevent Merida from core stickiness and help to sustain its competitive advantages. |
本系統中英文摘要資訊取自各篇刊載內容。