查詢結果分析
相關文獻
- The Influence of Virtual Experience and Purchase Situation on Consumer Behavior in Online Shopping: A Product Category Issue
- How Virtual Experience and Purchase Situations Affect Online Consumer Behavior: A Gender Perspective
- Facebook服飾消費者之虛擬經驗對網路購買情境的影響
- 高屏地區消費者對休閒旅館的消費動機與行為之研究
- 臺灣洗選蛋消費行為之分析
- 電腦遊戲軟體消費行為、盜拷行為及其相關因素之研究--以大臺北地區消費者為例
- 茶飲料消費者決策型態之研究--以屏科大學生為例
- 我國網際網路消費者行為剖析
- 蛋捲消費知多少?--臺灣地區食品消費與通路調查系統之運用
- 百合消費者之消費行為研究
頁籤選單縮合
題 名 | The Influence of Virtual Experience and Purchase Situation on Consumer Behavior in Online Shopping: A Product Category Issue=虛擬經驗透過購買情境影響消費行為:產品差異的比較 |
---|---|
作 者 | 梁朝棟; 周怡均; | 書刊名 | 資訊傳播研究 |
卷 期 | 5:1 2014.10[民103.10] |
頁 次 | 頁89-102 |
分類號 | 496.34 |
關鍵詞 | 消費行為; 線上購物; 產品種類; 購買情境; 虛擬經驗; Consumer behavior; Online shopping; Product category; Purchasing situation; Virtual experience; |
語 文 | 英文(English) |
中文摘要 | 本研究檢視,購買情境對虛擬經驗影響消費行為的中介效果,並驗證不同產品間(服飾vs.3C)的差異。本研究以兩個系列研究來達成所設研究目標,研究一就335樣本,以探索性因素分析來決定本研究量表的適切性;研究二以1,056樣本,就研究量表的因素結構再度驗證,並進行不同產品間,互異結構模型的建構。本研究部分支持購買情境對虛擬經驗影響消費行為的中介假設,亦證實服飾與3C產品消費者在此中介模型的差異,此一差異主要顯現在消費需求和市場趨勢兩項因素上。 |
英文摘要 | In this study, we examine the mediating effects of purchasing situations between virtual experience and consumer behavior of online shopping, and compare the mediation model of clothing consumers with that of computer, communication, and consumer electronics (3C) consumers. We combined 2 studies to test the proposed hypotheses. Study 1 consisted of exploratory factor analysis (EFA) to determine the most appropriate scale structures in a sample of 335 participants, followed by confirmatory factor analysis (CFA) in Study 2 to confirm the established structures and determine the mediation models for a sample of 1,056 participants. The results partially supported the mediation hypotheses and assured the existence of different models in clothing and 3C consumers. The differences between these consumers are closely associated with product categories, consumer needs, and market trends. |
本系統中英文摘要資訊取自各篇刊載內容。