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頁籤選單縮合
題名 | Reduction in Resistance to Self-Service Technology Adoption=降低消費者使用自助式科技服務的抗拒 |
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作者 | 楊英杰; 楊菁倩; 楊奕源; 林修正; | 書刊名 | 中州管理與人文科學叢刊 |
卷期 | 2:1 2012.12[民101.12] |
頁次 | 頁149-165 |
分類號 | 496.34 |
關鍵詞 | 自助式科技服務; 科技準備度; 社會壓力; Self-service technologies; Technology readiness; Social pressures; SSTs; |
語文 | 英文(English) |
中文摘要 | 由於高度的全球化競爭下,自助式科技服務(SSTs)已被認為是一種更有效及更重要的科技在降低投資成本與極大化服務品質。藉由文獻探討,本研究企圖瞭解SSTs特性、消費者科技準備度、社會壓力與SSTs使用之間的關係。8個假設源自於概念性模型被設計去預測與解釋消費者使用SSTs的傾向。透過結構方程模式分析,所有的假設均獲得支持。最後,再根據研究結果,本研究也提供實務上的建議與未來的研究方向。 |
英文摘要 | With the high global competitiveness in many industries, self-service technologies (SSTs) in the context of service provision are recognized as more effective and important technologies to minimize investment costs and maximize service quality. By means of reviewing and integrating literature in several fields, the paper attempted to provide an understanding of this relationship in terms of the links between SST characteristics, consumer technology readiness, social pressures, and SST adoption. Eight hypotheses from a conceptual model developed to predict and explain consumer intentions towards SST usage were tested. Through structural equation modeling, findings significantly supported all hypotheses. The impacts of SST characteristics, consumer technology readiness, and social pressures on SST adoption were confirmed. Besides the empirical confirmation of the hypotheses given, finally, there were several practical implications for service marketers and future research directions for scholars. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。