查詢結果分析
相關文獻
- 遊客旅遊動機、旅遊期望與滿意度之研究--以臺北動物園為例
- 高雄愛河遊客之旅遊動機對重遊意願之影響--以旅遊期望及滿意度為中介變數之路徑分析
- 旅遊動機、知覺價值及旅遊滿意度對重遊意願之影響
- 日本遊客對臺南古蹟的旅遊動機、滿意度與重遊意願之研究
- 應用計畫行為理論實證節慶活動遊客心理驅策力影響重遊意願--以阿里山櫻花季為例
- 從遊客的旅遊動機、滿意度與重遊意願來探討城市行銷--以駁二藝術特區為例
- 宗教觀光客旅遊動機、滿意度與重遊意願之研究--以大甲鎮瀾宮為例
- 觀光港區遊客旅遊動機、旅遊滿意度對重遊意影響之研究
- 圓潭自然生態園區遊客旅遊動機、旅遊偏好、滿意度與重遊意願之相關研究
- 平溪線鐵道旅遊動機、體驗滿意度與重遊意願之研究
頁籤選單縮合
題 名 | 遊客旅遊動機、旅遊期望與滿意度之研究--以臺北動物園為例=A Case Study of Travel Motivation, Expectation and Satisfaction of Taipei Zoo Visitors |
---|---|
作 者 | 何宇靜; 潘珏汝; 林宜臻; 古敏蓉; 王玟婕; 劉耀中; | 書刊名 | 休閒運動健康評論 |
卷 期 | 3:2 2012.06[民101.06] |
頁 次 | 頁78-102 |
分類號 | 992.014 |
關鍵詞 | 臺北市立動物園; 旅遊動機; 旅遊期望; 滿意度; 重遊意願; Taipei Zoo; Motivations; Expectations; Satisfaction; Re-visit; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究是以典型相關分析(Canonical Analysis)探討臺比動物園遊客的動機、旅遊期望與滿意度,並提出需要加強改善的項目。研究結果發現:(1)不同特性之遊客在動機、期望及滿意度會有顯著差異。(2)旅遊動機主要是為了和朋友或家人相處以增進情感。(3)遊客到動物園旅遊的滿意度高,重遊意願也高,遊客會主動宣傳動物園的優點與推薦給親友。(4)期望與滿意度之間有很高的相關性,且皆呈正相關,表示期望愈高,滿意度也會愈高。(5)旅遊動機與期望;動機與滿意度呈正相關。即旅遊動機愈強烈,則期望會愈高,滿意度也會愈滿意。(6)遊客之滿意度與重遊意願有顯著性,顯示滿意度會影響重遊意願。 |
英文摘要 | This research used Canonical Analysis to investigate the travel motivation and satisfaction of Taipei Zoo visitors and to analyze the need for future improvements. We find that: (1) The different characteristics of the tourists in motivation, expectations and satisfaction will be significantly different. (2) Travel motivation is mainly to get along with friends or family members to enhance emotion. (3) Visitors to the zoo to travel satisfaction is high, re-visit will also high, the zoo will take the initiative to publicize the benefits and recommend to friends and relatives. (4) Expectations and satisfaction, a high correlation between, and were highly correlated, indicating that the higher the expectations, satisfaction will be higher. (5) Tourism motivation and expectation; motivation and satisfaction were positively correlated. That is, the more intense tourist motivation, the expectations will be higher, satisfaction will be more satisfied. (6) The satisfaction of tourists and re-visit will have significant, indicating satisfaction will affect the willingness to re-visit. |
本系統中英文摘要資訊取自各篇刊載內容。