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| 題 名 | 高雄愛河遊客之旅遊動機對重遊意願之影響--以旅遊期望及滿意度為中介變數之路徑分析=Love River in Kaohsiung Affect Tourists Travel Motivation for Revisiting Willingness--To Travel Expectations and Satisfaction as Intermediary Variables Analyzed |
|---|---|
| 作 者 | 王議德; 余芳宜; 何黎明; 羅伊婷; | 書刊名 | 海洋休閒管理學刊 |
| 卷 期 | 5 2015.05[民104.05] |
| 頁 次 | 頁69-86 |
| 分類號 | 992.014 |
| 關鍵詞 | 旅遊動機; 旅遊期望; 滿意度; 重遊意願; 結構方程模式路徑分析; Travel motivation; Travel expectations; Satisfaction; Revisiting willingness; Structural equation modeling; |
| 語 文 | 中文(Chinese) |
| 中文摘要 | 高雄愛河曾在遠見雜誌調查中,被票選為景觀最美河岸的前三名。本文計畫針對愛河之遊憩體驗進行研究,探討因機能性的不同,是否影響遊客的重遊意願,並試圖了解遊客對此地的感受,有效提升高雄市都市觀光品質。以參訪高雄市愛河活動的遊客為主要對象,試圖瞭解愛遊客旅遊動機、期望、滿意度與重遊意願的意向,分析部分就遊客特性進行基本統計分析,及利用t檢定、單因子變異數分析方法進行遊客特性對於四種心理變數影響的實證分析,最後使用中介效果分析,以結構方程模式解析旅遊期望及滿意度之中介效果。研究結果發現:一、有些不同背景屬性遊憩行為遊客對於旅遊動機及旅遊期望需求顯著不同。二、有些不同背景屬性遊憩行為遊客對於對滿意度及重遊意願意向現住不同。三、滿意度之中介效果不顯著而旅遊期望具顯著部分中介效果。本研究建議管理當局可舉辦大型活動,並提供價格低廉的膳宿場所建議相關單位加強改變愛河觀光廣告宣傳手法,以提昇宣傳效能。 |
| 英文摘要 | Love River in Kaohsiung had foresight magazine survey, was voted the most beautiful riverside landscape of the top three. The purpose of this study was to explore the river bank to the love of this study was to investigate the impact of different tourists on leisure and recreation tourism motivation for revisiting willingness to visit Kaohsiung's Love River Activities tourists as the main target, trying to understand love tourists intention to travel motivations, expectations, satisfaction and revisiting willingness, on the part of tourists characteristic analysis of basic statistical analysis, and the use of t-test, ANOVA analysis of the empirical analysis of visitors to the four psychological variables affect the characteristics of the final use mediation effect analysis, structural equation modeling to resolve the mediating effect tourism expectations and satisfaction. The results showed that: a somewhat different backgrounds property recreation behavior significantly different needs of tourists expected to travel motivation and travel. Second, some of the behavior of different backgrounds property of recreation for tourists' satisfaction and intent are now revisiting willingness to live differently. Third, the mediating effect of satisfaction is not significant, expect a significant portion of travel intermediary effect. This research suggests that authorities can organize large events, and provide inexpensive accommodation establishments suggested that the relevant units to strengthen tourism advertising practices changed in love, in order to enhance the effectiveness of propaganda. |
本系統中英文摘要資訊取自各篇刊載內容。