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題 名 | 參與墾丁南灣水域衝浪活動遊客幸福感之研究=Participation in Research and Kenting Nanwan Visitors Surfing the Waters of Happiness |
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作 者 | 黃建超; | 書刊名 | 海洋休閒管理學刊 |
卷 期 | 5 2015.05[民104.05] |
頁 次 | 頁21-34 |
分類號 | 994.818 |
關鍵詞 | 衝浪; 促進友情; 差異分析; 多元迴歸分析; Surfing; Promote friendship; The difference analysis; Multiple regression analysis; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究旨在探討參與墾丁衝浪活動遊客幸福感之研究,以自編調查問卷,讓參與衝浪活動遊客填寫,並進行描述統計、因素分析、t-test及多元迴歸分析,以瞭解遊客背景與幸福感受程度間之差異。結果得知遊客內心的幸福感程度以「可促進朋友間的感情」為最佳的選項。藉由因素分析法,有效建立「關心他人」、「感受生命」、「促進友情」及「衝浪有趣」的4個構面。由t-test得知,性別與學歷會影響遊客對於幸福感之感受。由多元迴歸分析,知「促進友情」因素對於「可促進朋友間的感情」之變異量達63.4%,最具有影響力。 |
英文摘要 | This study is to discuss vistor's happiness in attending the surfing activities. Questionnaires were provided to the visitor who attends the activities and analyzed with description statistic, factor analysis, t-test, and multiple regression after collected. The results show that the "can promote feelings between friends" was the best item to describe the happiness by visitors. Through factor analysis, four aspects were identified as "caring for others", "life experience", "promote friendship", and "surfing interesting". As a result of t-test, the happiness sensed was affected by gender, education. The multiple regression shows that the "promote friendship", counts 63.4% of the variance, has the determined influence to "can promote feelings between friends". |
本系統中英文摘要資訊取自各篇刊載內容。