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題 名 | 遊客參與高雄路竹番茄文化節遊憩吸引力之研究=A Study of Recreation Attractions for Tourists on Lujhu Tomato Festive in Kaohsiung |
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作 者 | 黃建超; | 書刊名 | 東方學報 |
卷 期 | 34 2013.12[民102.12] |
頁 次 | 頁115-127 |
分類號 | 992.014 |
關鍵詞 | 番茄文化節; 遊憩吸引力; 差異分析; 多元迴歸分析; Tomato Festive; Recreation attractions; Media propaganda; Multiple regression analysis; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究有效問卷420份,在高度有效的信、效度統計分析獲知:信度.919,效度60.03%,以女性、31-40歲、大學(專)、學生、住路竹本地、已婚、月收入2萬元以下及家中人數2-4人為各項比例最高。遊憩吸引力總平均數3.56,前三名的依序:「因報章雜誌上看到路竹番茄文化節活動」、「特別規劃的親子活動來學習番茄文化節活動」、「專為帶領親友來參加番茄文化節活動而吸引」。由因素分析法,獲得「節慶特色」與「媒體宣傳」二個因素。藉由差異分析結果知,性別、婚姻、年齡、學歷、職業、居住地、家庭人數與月收入的人口背景變項之差異,會造成遊客對於高雄路竹番茄文化節活動在遊憩吸引力之影響。由多元迴歸分析知,「媒體宣傳」因素對於此一活動,共可解釋遊客「因報章雜誌上看到路竹番茄文化節活動」之變異量達70.3%,表示「媒體宣傳」在番茄文化節活動的遊憩吸引力最具影響成效。 |
英文摘要 | In this study, 420 valid questionnaires, in a highly effective reliability and validity of statistical analysis was informed: .919 reliability and validity of 60.03%, female, 31-40 years old, university (tertiary), student living Lujhu local, has been marriage, monthly income less than 20,000 dollar and in the home of the highest proportion of the number of 2-4 people. Recreational attraction overall average 3.56, the top three in sequence: ”in newspapers and magazines to see Lujhu Tomato Festival”, ”special planning family activities to learn Tomato Festival”, ”designed to lead someone to participate in the activities of tomato festival attracts”. By the factor analysis, won the ”festival features” and ”media propaganda” two factors.By analyzing the results to know the difference, gender, marital status, age, education, occupation, place of residence, family size and monthly income of the population differences in background variables will cause visitors to Kaohsiung Lujhu Tomato Festivals in the impact of recreational attraction. Known by the multiple regression analysis, ”media propaganda” factor for this activity could explain tourists ”because newspapers and magazines to see Lujhu Tomato Festival activities” amounted to 70.3% of the variance, which means that ”media propaganda” in the Tomato Festival most attractive recreation activities affect results. |
本系統中英文摘要資訊取自各篇刊載內容。