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題名 | 國際觀光旅館在不同區域與規模下各國籍旅客比例與經營績效之探討=The Study of Executive Efficiency and Customers' Nationality for International Tourist Hotels with Varied Locations and Scales in Taiwan |
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作者姓名(中文) | 郭殷豪; 李英群; 溫啟宏; 董育岑; | 書刊名 | 北臺灣運動休閒學刊 |
卷期 | 2 2009.01[民98.01] |
頁次 | 頁135-152 |
分類號 | 489.2 |
關鍵詞 | 國際觀光旅館; 各國旅客比例; 經營績效; 坪效; 房效; International tourist hotels; Nationality share; Executive efficiency; Occupancy income per room; Restaurant income per m2; |
語文 | 中文(Chinese) |
中文摘要 | 本研究以交通部觀光局所印行的「中華民國93年臺灣地區國際觀光旅館營運分析報告」中政府對58家國際觀光旅館的各項統計數字為資料來源,運用單因子多變量變異數分析(MANOVA),以「本國旅客」、「華僑旅客」、「北美旅客」、「日本旅客」、「亞洲旅客」、「歐洲旅客」、「澳洲旅客」、「其他旅客」為衡量各國際觀光旅館的「外籍旅客比例」指標;且用「總人均產值」、「客房部人均產值」、「客房部房效」、「餐飲部人均產值」、「餐飲部坪效」為衡量各國際觀光旅館的「經營績效」指標,進行「各國籍旅客比例」與「經營績效」是否會因「所在縣市」、「擁有房間數規模」與「坐落區域」之不同而產生差異性的假設檢定。研究結果顯示,不同的「所在縣市」與「座落區域」,在各國籍旅客比例上確實有著顯著的差異性存在,但在不同的「擁有房間數規模」上所導致的差異則不顯著。而各國籍旅客比例在「所在縣市」上的差異,主要是來自於「本國旅客」、「北美旅客」、「日本旅客」、「亞洲旅客」、「歐洲旅客」、「澳洲旅客」與「其他旅客」;而各國籍旅客比例在「座落區域」上的差異,主要是來自於「本國旅客」、「北美旅客」、「日本旅客」、「亞洲旅客」、「歐洲旅客」與「澳洲旅客」。而在不同的「所在縣市」與「擁有房間數規模」上,經營績效確實有著顯著的差異性存在,但在不同的「坐落區域」上所導致的差異則不顯著。而經營績效在「所在縣市」的差異,主要是來自於「客房部人均產值」與「客房部房效」;而經營績效在「擁有房間數規模」的差異,主要是來自於「總人均產值」與「餐飲部人均產值」。 |
英文摘要 | In this study, the Multivariate of Analysis of Variance, or MANOVA for short, is employed to conduct a series of hypothesis testing to explore whether the executive performance of international tourist hotels will differ in the locations and vacancy scales. Data is collected and calculated from the “2004 Anniversary Executive Report of International Tourist Hotels in Taiwan” published by Tourism Bureau, M.O.T.C, Republic of China (Taiwan). 8 nationalities, including island domestic, oversea Chinese, northern American, Japanese, Asian (Japanese excluded), European, Austrian, and others, are categorized and used to represent the proportional share for customers in each international hotel. And 5 executive beneficial criteria are set to be the total income per employee, occupancy income per departmental employee, occupancy income per room, restaurant income per departmental employee, and restaurant income per m2. Meanwhile, 3 factors, including the county where the hotel located, vacancy scale, and the area belonging where it was classified to, are used to conduct a series of hypothesis testing procedures. The experimental results show that different county locations and areas do significantly vary in each nationality share, but not that significant in vacancy scales aspect. And different county locations and vacancy scales do significantly vary in beneficial criteria, but not that significant in area aspect. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。