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題名 | 應用條件評估法評估臺南市一級古蹟之遊憩效益=Valuing Recreational Benefits of Tainan First-Grade Historical Sites with Contingent Valuation Method |
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作者 | 董志明; 郭孟軒; 陳佳欣; 黃戊田; | 書刊名 | 嘉南學報. 人文類 |
卷期 | 38 2012.12[民101.12] |
頁次 | 頁457-468 |
分類號 | 992.3 |
關鍵詞 | 古蹟; 遊憩效益; 願付價格; 條件評估法; Historical sites; Recreation benefit; Willingness to pay; Contingent valuation method; |
語文 | 中文(Chinese) |
中文摘要 | 台南市為全台歷史最悠久的城市,保存最多老街、歷史特色建築與環境,是最具歷史價值的都市, 為探討台南市一級古蹟的遊憩效益,本研究以「條件評估法」(Contingent Valuation Method,CVM)模擬假 設性市場,以支付卡法為誘導支付工具,以問卷方式對於台南市一級古蹟的遊客進行調查。調查結果經 由T 檢定、單因子變異數分析(One-way ANOVA)及Scheffe 事後檢定分析遊客的人口統計變量對古蹟保存 願付價格(選擇價格、存在價格及遺贈價格)是否存在顯著差異,並進一步應用計量經濟的方法推估願付價 格的出價函數,進而推估台南市一級古蹟的遊憩效益。研究結果顯示,遊客選擇價值的願付價格約為 132.1(元/年/人),存在價値的願付價格約為138.7(元/年/人),遺贈價值的願付價格約為146.6(元/年/人), 三種願付價格以遺贈價值的願付價格為最高,選擇價值的願付價格為最低。在遊憩效益的評估上,台南 市一級古蹟旅遊所帶來的年總遊憩效益約為10 億4 千萬元。 |
英文摘要 | In this study, contingent valuation method was used to explore the factors influencing the willingness to pay (WTP) to Tainan first-grade historical sites. The payment card was chosen as elicitation format. The questionnaires for analysis were collected by sampling the visitors in Tainan first-grade historical sites. The data of questionnaires investigation was analyzed using methodology of independent means T-test and one-way ANOVA. The above methodology was applied to test the differences in the values of WTP of Tainan first-grade historical sites according to visitor’s identity. The recreation benefit of Tainan first-grade historical sites was also estimated by WTP function. The values of WTP of Tainan first-grade historical sites were also calculated as follows: choice value was NT$ 132.1 per-year per-person, existence value was NT$ 138.7 per-year per-person, and bequest value was NT$ 146.6 per-year per-person. Bequest value was the highest, and choice value was the lowest. The total recreation benefits of Tainan first-grade historical sites were about NT$ 1.04 billion per year. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。