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題名 | 胡錦濤時期「主旋律」影劇的文化政治分析=A Cultural Political Analysis of "Melody" Films under Hu Jintao |
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作者姓名(中文) | 林祐斳; | 書刊名 | 遠景基金會季刊 |
卷期 | 15:3 2014.07[民103.07] |
頁次 | 頁151-185 |
分類號 | 987.92 |
關鍵詞 | 大陸影劇; 主旋律; 文化政治; 軟實力; 意識形態; Mainstream film and theater; Melody; Cultural politics; Soft power; Ideology; |
語文 | 中文(Chinese) |
中文摘要 | 隨著1990年代中國大陸傳播媒體商業化的發展趨勢,中共也同時在此趨勢之下,逐步強化在宣傳思想工作上弘揚「主旋律」的重要性。所謂「主旋律」係為具有中共主流意識形態的表徵。從胡錦濤執政以來,由大陸拍攝的「主旋律」影劇,如雨後春筍般地產製推出,其所運用的傳播媒介範圍廣泛,包括電影、電視劇與紀錄片,不僅逐漸獲得大眾的青睞,同時也顯現出濃厚的商業化意涵。本文將深入探究胡錦濤時期拍攝「主旋律」影劇的文化政治動機與目的。 |
英文摘要 | Along with commercialization of the Chinese media in the 1990s, Chinese Communist Party officials gradually put an emphasis on propaganda and ideological work to promote the importance of "melody" as a symbol of mainstream CCP ideology. Ever since the coming to power of the fourth generation leader, Hu Jintao, the number of "melody" films has grown significantly. They are extensively used in movies, TV episodes and documentaries. "Melody" films not only win approval from the public, but also show strong commercial implications. This article analyzes "Melody" films during Hu's period of office, and their cultural political motives and purposes. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。