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頁籤選單縮合
題名 | 溯溪行為模式之研究--以溯溪俱樂部為例=Examining the Behavioral Model of River Tracing--Example of River Tracing Clubs |
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作者 | 李宗鴻; 游顯宗; Lee, Tsung-hung; Yu, Shien-tsung; |
期刊 | 運動與遊憩研究 |
出版日期 | 20081200 |
卷期 | 3:2 2008.12[民97.12] |
頁次 | 頁124-142 |
分類號 | 993 |
語文 | chi |
關鍵詞 | 溯溪; 遊憩動機; 專門化; 遊後行為; 結構方程模式; River tracing; Motivation; Specialization; After-travel behavior; Structural equation modeling; |
中文摘要 | 本研究以溯溪俱樂部的會員爲對象,探討溯溪者之族群結構、遊憩特性,並建構及驗證溯溪者行爲模式。採自編問卷進行研究,內容包括遊憩動機、專門化、滿意度、遊後行爲、及基本資料與溯溪特性等五大項。從2007年10月至2008年2月,針對溯溪俱樂部的會員爲對象,進行問卷調查。計發放487份問卷,其中拒答40份,廢卷8份,實得有效問卷439份。將所收集的資料以SPSS 12.0進行統計分析與檢定,利用敘述性統計,計算人口統計變數與遊憩特性等分佈情形,利用LISREL 8.70進行結構方程模式之實證研究,以最大概似估計法(Maximum Likelihood Estimation)對本研究各潛在變項間之因果關係進行估計。實證研究結果顯示,遊憩動機顯著的直接影響滿意度,顯著的間接影響遊後行爲;專門化直接影響滿意度的效應不顯著,間接影響遊後行爲的效應不顯著;滿意度顯著的直接影響遊後行爲;遊憩動機顯著的直接影響遊後行爲;專門化直接影響遊後行爲的效應不顯著。 |
英文摘要 | The present study assessed the behavioral model of river tracing using latent variables of recreational motivations, specialization, satisfaction, after-travel behavior, travel characteristics, and elemental data of participants from members of river tracing clubs. The questionnaire was conducted from Oct 2007 to Feb 2008. Total of 487 questionnaires were distributed, with 40 refusals and eight questionnaires, leaving a total of 439 usable questionnaires. The descriptive statistics of characteristics and socio-demographic were analyzed by SPSS 12.0 for Windows. The structural equation modeling was analyzed by LISREL 8.70 for Windows. All the parameters were estimated by maximum likelihood method. Empirical results indicated motivation significantly and directly affects of the satisfaction; significantly and indirectly affects the after-travel behavior. Specialization did not have a significant and direct effect on the satisfaction; did not have a significant and indirect effect on the after-travel behavior. Satisfaction significantly and directly affects the after-travel behavior. Motivation significantly and directly affects the after-travel behavior. Specialization didn't have a significant and direct effect on the after-travel behavior. |
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