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頁籤選單縮合
題名 | 風浪板從事者其遊憩動機對活動涉入之影響=The Influence of Windsurfers' Recreational Motivation on Activity Involvement |
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作者 | 林濰榕; 李明儒; Lin, Wei-rong; Lee, Ming-ju; |
期刊 | 運動休閒餐旅研究 |
出版日期 | 20100900 |
卷期 | 5:3 2010.09[民99.09] |
頁次 | 頁152-170 |
分類號 | 994.818 |
語文 | chi |
關鍵詞 | 遊憩動機; 活動涉入; 風浪板; 結構方程模式; Recreation motivation; Activity involvement; Windsurfer; |
中文摘要 | 本研究目的旨在探討澎湖風浪板活動參與者的遊憩動機與活動涉入之間的因果關係,且進一步釐清其構面間之關聯性。並採現地調查與便利抽樣調查法進行調查與蒐集相關資訊,共計發出問卷200份,有效問卷爲169份,問卷正確率爲84.5%,依研究目的及驗證假說,本研究以SEM進行模式檢定,研究結果中顯示:遊憩動機愈高其活動涉入也會愈高。活動涉入中的吸引力構面將受到挑戰與放鬆動機的正向影響;中心性構面將受到挑戰、放鬆與競爭動機的正向影響;自我表現將受到挑戰、放鬆與競爭動機的正向影響。研究結果將提供作爲風浪板運動推廣策略之建議與參考。 |
英文摘要 | The purpose of this study is to investigate the causal relationships between recreation motivation and activity involvement. Further, this study also clarified the causal relationships between recreation motivation and activity involvement dimensions. The samples used in the study were those collected conveniently on the research site. The researcher also investigated on-site in person and assembled related information. A total of 200 questionnaires were distributed, and 169 valid questionnaires were returned. The valid return rate was 84.5 percent. According to the research purposes and in order to test and verify the hypothesis, the SEM was used to analyze the relationships of the data collected. The study selected the motivation index that was in line with the adventure recreation activity. The results show that a recreationist having greater recreation motivation leads to a higher level of activity involvement. Attraction was positively influenced by challenge and relaxation. Centrality was positively influenced by challenge, relaxation and competence. Self-expression was positively influenced by challenge, relaxation and competence. The results are suggested to be useful references for the managerial sector when setting up their managerial strategies. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。