頁籤選單縮合
題名 | 中華職棒觀眾之遊憩動機、遊憩專門化、體驗品質、及行為意圖關聯性研究=A Study of the Relationship among Recreation Motivation, Recreation Specialization, Experience Quality and Behavior Intention of Chinese Professional Baseball League Audience |
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作者 | 蔡長清; 鄭竹君; 張鏵方; Tsai, Chang-ching; Cheng, Chu-chun; Chang, Hua-fang; |
期刊 | 商業現代化學刊 |
出版日期 | 20150600 |
卷期 | 8:1 2015.06[民104.06] |
頁次 | 頁195-225 |
分類號 | 992.014 |
語文 | chi |
關鍵詞 | 遊憩動機; 遊憩專門化; 體驗品質; 行為意圖; 中華職棒; Recreation motivation; Recreation specialization; Experience quality; Behavior intention; Chinese professional baseball league; |