查詢結果分析
來源資料
相關文獻
- 俄語人稱代詞的人際意義(以雜誌廣告語篇為例)
- 修辭學與語用學
- 人稱代詞在政治語境中的應用--以俄漢人稱代詞"我"和"我們"為例
- Словообразовательный и стилистико-прагматический потенциал диминутивных суффиксов имён существительных в русских частушках
- Pragmatics, Speech Act Theory, and Formalism: A Reading of Hemingway's "Hills Like White Elephants"
- 從語用學看「西遊記」中豬八戒話語中的笑點
- A Pragmatical Study of Preposition Deletion
- 從語音學的角度去分析俄語名詞變格
- Studying the Predicative Core in Journalistic Writing
- 語言分析臺灣學生發俄語有聲子音與無聲子音的問題
頁籤選單縮合
題名 | 俄語人稱代詞的人際意義(以雜誌廣告語篇為例)=Personal Pronouns in Russian--On the Materials of Advertising Texts |
---|---|
作者 | 鄭盈盈; Cheng, Yin-yin; |
期刊 | 淡江外語論叢 |
出版日期 | 20140600 |
卷期 | 23 2014.06[民103.06] |
頁次 | 頁21-37 |
分類號 | 806.1 |
語文 | chi |
關鍵詞 | 人稱代詞; 廣告用語; 語用學; 俄語; Personal pronouns; Advertising texts; Pragmatics; Russian; |
中文摘要 | 代詞在心理距離方面的概念,與受眾訊息的理解和接受程度,具有潛在的關係,故廣泛使用於人際傳播領域,如各類新聞稿、廣告及活動文宣等。本文試就俄語雜誌廣告文案中的人稱代詞,於消費者和廣告之間所存在心理距離的遠近及其成因進行分析,並歸納人稱代詞於雜誌廣告文案之使用特點 |
英文摘要 | In language field personal pronouns are always the central issue of academic studies. They have tight relationships with grammar, pragmatics and narratives. Based on the concepts of the distances, especially psychological, personal pronouns can regulate the interpersonal distances and play an important role in the interpersonal communication, for example in all kinds of press releases, advertising and propaganda activities. The research attempts to find out the relationships between personal pronouns and the psychological distance in the advertising texts. Through analyses the causes of far and close distances to discover more useful personal pronouns in this researched context in the Russian advertising texts |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。