頁籤選單縮合
題 名 | 恐懼與生氣情緒在危機溝通中的角色=The Role of Fear and Anger in Crisis Communication |
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作 者 | 姚惠忠; | 書刊名 | 中華傳播學刊 |
卷 期 | 25 2014.06[民103.06] |
頁 次 | 頁193-222 |
分類號 | 541.84 |
關鍵詞 | 生氣; 危機溝通; 固定連續樣本研究; 恐懼; 塑化劑; Anger; Crisis communication; Panel study; Fear; Plasticizer; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究以塑化劑事件為例,運用固定連續樣本研究法(panel study)蒐集資料,探討恐懼與生氣情緒在危機溝通中的成因與作用。主要研究發現包括:(1)危機事件對組織的影響可能持續約半年時間; (2)生氣會在危機責任與組織聲譽之間扮演完全中介角色;(3)恐懼在塑化劑事件中應屬結果型情緒;(4)恐懼對購買意圖的影響,遠大於生氣情緒;生氣對組織聲譽的影響則大於恐懼情緒。(5)建構包含恐懼與生氣情緒的SCCT再修正模型。 |
英文摘要 | To investigate the antecedents and consequences of two types of emotion (fear and anger) in crisis communication from a longitudinal perspective, this study used a panel study to monitor respondents' emotions, perceptions, and behavioral intentions during a plasticizer crisis. The findings are listed as follows. (1) The impacts of a plasticizer crisis on an organization can persist as long as 6 months. (2) Anger fully mediates crisis responsibility and organizational reputation. (3) Fear is identified as an outcome-dependent emotion in times of crisis. (4) Fear exerts a stronger effect on purchasing intentions than anger does. Conversely, anger exerts a stronger effect on reputation than does fear. (5) The SCCT model containing the emotions of fear and anger is refined. |
本系統中英文摘要資訊取自各篇刊載內容。