查詢結果分析
相關文獻
- 消費者網路購物重複購買意圖前置因素之研究--以Yahoo購物中心為例
- 病人對醫師與醫院信任、滿意與忠誠之關係
- 影響病人與醫師忠誠關係的中介變數:信任或滿意?
- 能力與情誼:親子認知與情感信任之區辨及其功能探討
- 決策建議採納行為--以個人投資推薦系統為例
- 企業運動賽會贊助與顧客關係效益之研究
- 消費者網站購物行為之研究--以認知、情感、行為觀點
- 華人「關係」品質與長期導向關係之研究--以某直銷公司為例
- The Influence of the Para-Social Interaction between Fans and Internet Celebrities on Urge to Buy Impulsively
- 以計畫行為理論探討國小學生對國際教育學習態度之研究:整合認知需求、認知信任及情感信任觀點
頁籤選單縮合
題名 | 消費者網路購物重複購買意圖前置因素之研究--以Yahoo購物中心為例=The Antecedents of Customers' Repeated Purchase Intentions in Online Shopping--A Case Study of Yahoo Shopping Center |
---|---|
作者 | 彭思舟; 林俊彥; 林韋儒; 林憬; 黃惠寶; Peng, Si-zhou; Lin, Chin-yen; Lin, Wei-ju; Lin, Ching; Huang, Hui-pao; |
期刊 | 顧客滿意學刊 |
出版日期 | 20140300 |
卷期 | 10:1 2014.03[民103.03] |
頁次 | 頁1-36 |
分類號 | 496.34 |
語文 | chi |
關鍵詞 | 享樂體驗; 社交體驗; 對產品態度; 對網站態度; 認知信任; 情感信任; Hedonic experience; Social experience; Attitude toward product; Attitude toward websites; Cognitive trust; Affective trust; |
中文摘要 | 有別於過去對於購物網站相關議題的研究,大都只討論消費者購物行為,鮮少將享樂體驗、社交體驗的概念融入網路商店的經營中,本文探討消費者在使用購物網站的情境下,對產品態度、對網站態度、認知信任、情感信任對消費者正面口碑與重複購買意圖的影響。經由441 位臺灣地區一年內曾在購物網站中瀏覽、購物之消費者為對象,採用結構方程模式驗證,本文發現消費者的享樂體驗、社交體驗中分別對產品態度、對網站態度具顯著正向影響;消費者對產品態度、對網站態度分別對認知信任、情感信任具顯著正向影響;消費者的認知信任及情感信任分別對正面口碑及重複購買意圖具顯著正向影響。 |
英文摘要 | Unlike previous studies on online shopping sites related issues, which mostly confined to discuss consumers’ shopping behaviors and rarely integrated the pleasure experience as well as social experience in operating online store. This study discusses the effects on positive word of mouth and repeated purchase intentions from customers' hedonic experience, social experience, attitude toward product, attitude toward Websites, cognitive trust and affective trust in the context of online shopping sites. Four hundred forty-one(441) consumers in Taiwan who have visited online shopping sites within one year are the research objects. This paper found that both consumers' hedonic experience and social experience have positive effects on attitude toward product and attitude toward Websites, respectively. Both consumers' attitude toward product and attitude toward Websites have positive effects on cognitive trust and affective trust respectively, as well as both cognitive trust and affective trust have positive effects on positive word of mouth and repeated purchase intentions, respectively. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。