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題名 | 消費者知覺風險與知覺價值對購買意圖之影響:社群網站服務之實證研究:Impact of Consumer Perceived Risks and Perceived Value on Consumer Buying Intentions: An Empirical Study of Community Website Services |
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作者 | 謝錦堂; Shieh, Jiin-tarng; |
期刊 | 電子商務研究 |
出版日期 | 20131200 |
卷期 | 11:4 2013.12[民102.12] |
頁次 | 頁431-451 |
分類號 | 496.34 |
語文 | chi |
關鍵詞 | 知覺風險; 知覺價值; 購買意圖; Consumer perceived risks; Consumer perceived value; Buying intentions; |